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We examine the net benefits of social distancing to slow the spread of COVID-19 in USA. Social distancing saves lives but imposes large costs on society due to reduced economic activity. We use epidemiological and economic forecasting to perform a rapid benefit–cost analysis of controlling the COVID-19 outbreak. Assuming that social distancing measures can substantially reduce contacts among individuals, we find net benefits of about $5.2 trillion in our benchmark case. We examine the magnitude of the critical parameters that might imply negative net benefits, including the value of statistical life and the discount rate. A key unknown factor is the speed of economic recovery with and without social distancing measures in place. A series of robustness checks also highlight the key role of the value of mortality risk reductions and discounting in the analysis and point to a need for effective economic stimulus when the outbreak has passed.
Widespread testing is key to controlling the spread of COVID-19. But should we worry about self-selection bias in the testing? The recent literature on willful ignorance says we should – people often avoid health information. In the context of COVID-19, such willful ignorance can bias testing data. Furthermore, willful ignorance often arises when selfish wants conflict with social benefits, which might be particularly likely for potential ‘super-spreaders’ – people with many social interactions – given people who test positive are urged to self-isolate for two weeks. We design a survey in which participants (n = 897) choose whether to take a costless COVID-19 test. We find that 70% would take a test. Surprisingly, the people most likely to widely spread COVID-19 – the extraverts, others who meet more people in their daily lives and younger people – are the most willing to take a test. People's ability to financially or emotionally sustain self-isolation does not matter to their decision. We conclude that people are selfless in their decision to test for COVID-19. Our results are encouraging – they imply that COVOD-19 testing may succeed in targeting those who generate the largest social benefits from self-isolation if infected, which strengthens the case for widespread testing.
We examine the causes and policy implications of strategic (willful) ignorance of risk as an excuse to over-engage in risky health behavior. In an experiment on Copenhagen adults, we allow subjects to choose whether to learn the calorie content of a meal before consuming it and then measure their subsequent calorie intake. Consistent with previous studies, we find strong evidence of strategic ignorance: 46% of subjects choose to ignore calorie information, and these subjects subsequently consume more calories on average than they would have had they been informed. While previous studies have focused on self-control as the motivating factor for strategic ignorance of calorie information, we find that ignorance in our study is instead motivated by optimal expectations – subjects choose ignorance so that they can downplay the probability of their preferred meal being high-calorie. We discuss how the motivation matters to policy. Further, we find that the prevalence of strategic ignorance largely negates the effects of calorie information provision: on average, subjects who have the option to ignore calorie information consume the same number of calories as subjects who are provided no information.
This paper reviews recent work examining two topics of economic research vital for invasive species policy—integration and valuation. Integration requires bioeconomic models that blend invasive biology with economic circumstances and the feedback loops between the two systems. Valuation requires nonmarket valuation associated with human and environmental damages posed by invasive species. We argue for a second-level of integration in invasive species economics—valuation based on integration models. Policy prescriptions based on integration models need valuation work; valuation surveys need integration models—the two are complements. Valuation could be enhanced with integration in mind; integration could be made better with valuation in mind. An example from blending the two research areas is presented and its merits demonstrated.
We illustrate the experimental method by examining bidding behavior for controversial goods, i.e., goods in which bidders have positive and negative values. Our results suggest that bidding behavior differs across auction type. Bidders with positive induced values bid sincerely in a WTP auction. Bidders bid conservatively, however, in the WTA auction, foregoing profitable opportunities. Informing bidders of their optimal strategy serves to attenuate bidding discrepancies but does not eliminate them. Treating the WTP and WTA auctions as equivalent given positive and negative values could lead one to overstate the costs relative to the benefits of the controversial good.
Experimental markets can be a useful tool to guide and evaluate environmental policy. This paper reviews four experiments to illustrate. Two institutional experiments are considered—Coasian bargaining with positive transaction costs, and a gaming experiment of dynamic choice in a conflict. Two valuation experiments are also discussed—the impact of sequential reduction mechanisms on the value of risk, and experimental auction markets to elicit the value of safer food.
In our opinion, the challenges of ongoing measurement, the ever-moving behavioral baseline, and strategic self-ignorance return us full-circle to a sensible point made by Peter Bohm–Benefit-Cost Analysis for environmental goods should use an interval method.
Herein we explore the economic value of delaying inevitable environmental damage due to aquatic invasive species, which is a problem especially relevant to tropic and subtropical regions. We developed an analytical framework and tested it using a stated preference survey. The results suggest that delaying the impacts can be valuable. Other tests reveal characteristics of the willingness-to-pay estimates that are consistent with economic theory.
Environmental and consumer groups have called for mandatory labeling of genetically engineered (GE) food products in the United States, stating that consumers have the “right to know.” Herein, we use a nonhypothetical field experiment to examine the willingness to pay for GE-labeled products, using the only second-generation GE product currently on the U.S. market—GE cigarettes. Our results suggest consumers pay less for GE-labeled cigarettes when marketing information is absent. But, when presented with marketing information on the attributes of the cigarette, we find no evidence that consumers pay less for GE-labeled cigarettes.
Many poor countries remain trapped in a cycle of poverty and environmental degradation. Understanding how people react to existing and proposed solutions most likely can be improved using the methods of experimental economics. Experiments provide researchers a method to test theory, look for patterns of behavior, testbed economic institutions and incentives, and to educate people. Herein we explore how experimental economics has been used and could be used to help guide decision making to increase prosperity without overexploiting the resource base and environmental assets needed for basic survival.
We develop a bioeconomic model to gain insight into the challenges of Payments for Environmental Services (PES) as applied to protect endangered species given wildlife-livestock disease risks and habitat fragmentation. We show how greater connectivity of habitat creates an endogenous trade-off. More connectedness both (i) ups the chance that populations of endangered species will grow more rapidly, while (ii) simultaneously increasing the likelihood diseases will spread more quickly. We examine subsidies for habitat connectedness, livestock vaccination, and reduced movement of infected livestock. We find the cost-effective policy is to first subsidize habitat connectivity rather than vaccinations – this serves to increase habitat contiguousness. Once habitat is sufficiently connected, disease risks increase to a level to make disease-related subsidies worthwhile. Highly connected habitat requires nearly all the government budget be devoted to disease prevention and control. The result of the conservation payments is significantly increased wildlife abundance, increased livestock health and abundance, and increased development opportunities.
By
David Finnoff, Assistant Professor, Department of Economics and Finance University of Wyoming, USA,
Jason F. Shogren, Stroock Distinguished Professor of Natural Resource Conservation & Management Department of Economics and Finance, University of Wyoming, USA,
Brian Leung, Department of Biology & School of Environment McGill University, Montreal, Canada,
David Lodge, Professor in Conservation Biology Department of Biological Sciences, University of Notre Dame, Notre Dame, USA
As a leading cause of biodiversity loss and environmental damage, non-indigenous species can pose significant risks to society (see Mack et al. 2000, Lodge 2001). Managing these risks cost-effectively requires a consistent framework for bio-economic risk assessment. The economic theory of endogenous risk – merged with applied population ecology – provides such a framework (Shogren 2000; Leung et al. 2002). Endogenous risk captures the risk-benefit tradeoffs created by jointly determined ecosystem conditions, species characteristics and economic circumstances (Crocker and Tschirhart 1992; Settle et al. 2002). Endogenous risk theory stresses that management priorities depend crucially on both the tastes of the manager – his preferences over time and for risk bearing – and the technology of risk reduction – prevention, control and adaptation matter for optimal reduction strategies. Holding initial biological circumstances constant, managers with different preferences will likely make different choices on the mix of prevention and control. How different tastes affect technology choice, however, remains an open question in invasive species management.
This chapter investigates how manager types differentiated by preferences over time and over risk affect the optimal mix of prevention and control. The chapter advances our understanding on the behavioural underpinnings of risk-reduction strategies to control invasive species. Endogenous risk theory is a flexible tool that allows one to better understand the tradeoffs involved in changing the odds that good events are realised or in decreasing the severity of bad events if they are realised (Ehrlich and Becker 1972).
Today researchers use experimental auctions to examine incentive and contextual questions that arise in eliciting values through stated preferences methods. The initial work developing the experimental valuation method was pioneered decades ago by researchers interested in estimating the demand for public goods, e.g., Bohm (1972), Bennett (1983), Knetsch and Sinden (1984), and Cummings et al. (1986). Most experimental auctions follow a process similar to that described by physicist James Conant (1951; p. 56): “[a]bout three centuries ago the trial-and-error experimentation of the artisan was wedded to the deductive method of reasoning of the mathematician; the progeny of this union have returned after many generations to assist the ‘sooty empiric’ in his labors.” By combining pattern recognition with theoretical insight, the “sooty empiric” uses experimental auctions to help clarify how incentives and context affect how people state their preferences for real and hypothetical goods and services.
This book has assimilated the current state of knowledge on the use of experimental auctions to elicit values for goods. Our goal is to provide a resource to practitioners interesting in designing and using experimental auctions in applied economic, psychology, and marketing research. We have covered the basics on value and auction theory to provide the analytical background for the experiments. We then addressed specific issues related to design and implementation of experimental auctions. In many cases, we offered specific advice.
We now present nine case studies to illustrate experimental auctions at work in practical applications. This chapter presents case studies showing how we have used experimental auction methods to estimate the value of new or non-market goods and how those values are used in welfare analysis and to estimate the success of new products. These case studies are grouped into three broad categories: informing policy, marketing, and valuing controversial goods. In the policy case studies, we consider experimental auctions designed to address a grading system for beef tenderness, behavior toward food safety, and the acceptable tolerance levels for genetically modified food. For the marketing case studies, we present auctions designed to evaluate the market share for branded beef products, value characteristics of pork, and value financial records. The last set of case studies focus on controversial goods, where we estimated demand for genetically modified food, the impact of information on preferences for irradiated foods, and the demand for products of ambiguous quality like fresh meat produced with growth hormones.
Informing Policy I: beef tenderness grading system
Since the 1900s, the United States federal government has set and maintained grades and standards for many agricultural products. In theory, grades and standards improve market efficiency by reducing problems associated with information asymmetry, that is, consumers and producers know the type/quality of the goods they are buying and selling. Federal grading of agricultural products was authorized by the US Congress through the Agricultural Marketing Act of 1946.
Results from experimental auctions frequently generate as many questions as answers about bidding behavior and auction design. Creating an auction that balances experimental control and real-world context can raise fundamental questions about how experience with a good and the market affects bidding, whether preferences are fixed or fungible with different market interaction, how incentive structures can affect bidding behavior, and how hypothetical payments affect bidding behavior. This chapter reports on some of our own work to explore questions of auction design; queries triggered by attempts to value new food products and other basic goods. We focus on eight case studies related to auction design: preference learning, auction institution and the willingness to pay/willingness to accept gap, second price auction tournaments, fixed or fungible preference, gift exchange, calibration of real and hypothetical bidding, and bidding behavior in consequential auctions.
Preference learning
Evidence from experimental auctions suggests the average person will pay a price premium for many new products. But some observers have pointed out that this premium frequently exceeds expectations of what they think people would actually pay in a real retail market. In the case of food safety, for instance, the average person was willing to pay a one-time $0.70 per meal price premium to reduce the health risk from food-borne pathogens – a premium that some observers familiar with the market for safer food believe to be unduly high (Hayes et al., 1995).
Auctions have been used for centuries as a price-discovery mechanism (Lucking-Reiley, 2000). The theoretical study of auctions, however, is a relatively recent phenomenon. Starting with the pioneering work of William Vickrey in 1961, economists have developed a rich literature devoted to auction theory which is astounding in its results such as the revenue equivalence theorem and in its growing complexity. In addition to inventing and studying the properties of alternative auction mechanisms, theorists have addressed issues related to how bidding behavior is affected by numbers of bidders, information, value uncertainty, risk preferences, violations of expected utility theory, value interdependence, asymmetry, and multiple-unit demand. Good reference books and papers include: Klemperer (1999, 2004), Krishna (2002), Milgrom (2004), and McAfee and McMillan (1987). Such texts focus primarily on developing and espousing particular theoretical properties of auctions, with attention devoted to designing auctions for generating maximum possible revenue or efficiency (e.g., the ability of an auction to allocate units to the person or people with the highest value(s) for the auctioned good(s)). Students of experimental auctions should not by-pass this literature as it is important to understand such topics as revenue equivalence and efficiency.
Our book purposefully restricts the theoretical treatment of auctions to the question of incentive compatibility. An auction is said to be incentive compatible when it induces each bidder to submit a bid that sincerely reflects his or her value for the good.