This article examines the periodical culture of 1860s San Francisco, a challenging and brittle print culture environment for editors and writers. It focusses on the Golden Era and the collective life it produced, in its pages, for the city's unstable population. The Era celebrated a masculine culture of street and saloon, while making social and literary convention the focus of aggressive attack. Writers in this setting developed their assault on literary form in a range of material that dismantled popular modes of writing and pressed questions about writing and reading on its audiences. Their work constitutes a distinctive strain of western writing during this period, by turns critical of and indifferent to contemporary forms of representation of the cultures of the region. It also develops a mode of response to industrial urban experience during this period that makes an address to readers nationally and internationally as well as locally.

Early in 1844 Eliza Farnham (1815–64) was appointed to the post of matron at the first purpose-built women's prison, the women's section of Mount Pleasant Prison in New York, the institution popularly known as Sing Sing. Her appointment, which she won through her connection with Horace Greeley and the reforming circles of New York, brought her, at first, a burst of favourable attention and subsequently considerable notoriety. The precise reasons for this reversal are a matter of varying interpretations, but the defining impulse of Farnham's tenure at Sing Sing is not: Farnham's particular interest was in campaigning for phrenology, perhaps the most popular of the new psychologies of the period, as a means to diagnose and cure female prisoners. This psychological science was based on the premise that there was a match between character and the outer shape and protuberances of the head; character could be read by studying the head's surface. During this period, phrenology was often linked with the figure of the criminal, indeed phrenology first evolved in the work of Franz-Joseph Gall and was subsequently frequently explained through descriptions of prisoners and the inhabitants of asylums. Farnham was a pivotal figure in the argument for phrenology's efficacy in treating prisoners in New York in the mid-1840s.