In this paper we are concerned with questions of multiplicity and concentration behaviorof positive solutions of the elliptic problem
$$ (P_{\var})\hspace*{4cm} \left\{ \begin{array}{rcl} \mathcal{L}_{\var}u=f(u) \ \ \mbox{in} \ \ \R^{3},\\[1.5mm] u>0 \ \ \mbox{in} \ \ \R^{3},\\[1.5mm] u \in H^{1}(\R^3), \end{array} \right. $$$\mathrm{\left(}{\mathit{P}}_{\mathit{\epsilon}}\mathrm{\right)}\left\{\begin{array}{c}\\ {\mathrm{\mathcal{L}}}_{\mathit{\epsilon}}\mathit{u}\mathrm{=}\mathit{f}\mathrm{\left(}\mathit{u}\mathrm{\right)}\mathrm{in}{\mathrm{IR}}^{\mathrm{3}}\mathit{,}\\ \mathit{u}\mathit{>}\mathrm{0}\mathrm{in}{\mathrm{IR}}^{\mathrm{3}}\mathit{,}\\ \mathit{u}\mathrm{\in}{\mathit{H}}^{\mathrm{1}}\mathrm{\left(}{\mathrm{IR}}^{\mathrm{3}}\mathrm{\right)}\mathit{,}\end{array}\right.$ where ε is a small positiveparameter, f : ℝ → ℝ is a continuous function, $$ \mathcal{L}_{\var} $$${\mathrm{\mathcal{L}}}_{\mathit{\epsilon}}$ is a nonlocaloperator defined by
$$ \mathcal{L}_{\var}u=M\left(\dis\frac{1}{\var}\int_{\R^{3}}|\nabla u|^{2}+\frac{1}{\var^{3}}\dis\int_{\R^{3}}V(x)u^{2}\right)\left[-\var^{2}\Delta u + V(x)u \right], $$${\mathrm{\mathcal{L}}}_{\mathit{\epsilon}}\mathit{u}\mathrm{=}\mathit{M}\left(\frac{\mathrm{1}}{\mathit{\epsilon}}{\mathrm{\int}}_{{\mathrm{IR}}^{\mathrm{3}}}\mathrm{|}\mathrm{\nabla}\mathit{u}{\mathrm{|}}^{\mathrm{2}}\mathrm{+}\frac{\mathrm{1}}{{\mathit{\epsilon}}^{\mathrm{3}}}{\mathrm{\int}}_{{\mathrm{IR}}^{\mathrm{3}}}\mathit{V}\mathrm{(}\mathit{x}\mathrm{)}{\mathit{u}}^{\mathrm{2}}\right)\mathrm{[}\mathrm{-}{\mathit{\epsilon}}^{\mathrm{2}}\mathrm{\Delta}\mathit{u}\mathrm{+}\mathit{V}\mathrm{(}\mathit{x}\mathrm{)}{\mathit{u}}^{\mathrm{]}}\mathit{,}$ M : IR+ → IR+ andV : IR3 → IR are continuous functions whichverify some hypotheses.