Frank De Mita, Sophia Voutsaki and Todd Whitelaw, obviously, took the article for what it was meant to be: not a final assessment of the use of the concept of value in archaeology, nor a definitive analysis of the Mycenaean pottery at Ugarit, but an attempt to explore these issues as a basis for further discussion. Consequently, it is difficult for me to react to their comments. I can only nod in agreement to many of the points they raise and I feel that I just ought to thank them and go back to work with their valuable insights in mind. Instead of taking such an easy way out, however, I will react to some of the general issues raised by the three critics. Before doing so, I will briefly elaborate on the reasons why I chose Ugarit as the site to conduct my analyses. I feel this is necessary, because some of the criticisms derive from the difficulties inherent to the material of this site and below I will, unfortunately, repeatedly be forced to point to the limitations.