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The authors discuss the role of culture in psychological research, and the necessary considerations involved in making meaningful comparisons across cultures. The authors introduce the emic and etic approaches to the study of culture, and explain the value of derived etic and combined emic-etic approaches as means to grasp both universality and culture-specificity. The various kinds of biases that can occur in cultural research are presented, along with methods to reduce bias. The authors discuss levels of equivalence that underlie cultural comparisons, and describe useful exercises for use in teaching the concepts presented in the chapter.
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