To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure firstname.lastname@example.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
This chapter provides an overview of the concept of “mediatization” and its different applications. It distinguishes “institutional,” “social constructionist” and “linguistic-anthropological” understandings of the concept. After defining and discussing each understanding, the chapter draws attention to how the linguistic-anthropological approach may be employed in discourse-analytical research. Specifically, the approach is argued to be highly amenable with a focus on metapragmatics. Much like a focus on metapragmatics reflects language users’ awareness of language use, mediatization may reflect their understanding of the nature of the communication they are engaged in. After providing several examples, the chapter discusses how discourse-analytic methods may further complement the development of mediatization frameworks. Looking ahead, these developments will need to take into account a surge in multimodal content, the increasingly global reach of communications, and ever-shifting social media potentials.
Email your librarian or administrator to recommend adding this to your organisation's collection.