Liquid drop impact dynamics depends on the liquid–substrate interaction. In particular, when liquid–solid friction is decreased, the spreading of the impacting drop lasts longer. We characterise this effect by using two types of superhydrophobic surfaces, with similar wetting properties but different friction coefficients. It is found that, for large enough impact velocities, a reduced friction delays the buildup of a viscous boundary layer, and leads to an increase of the time required to reach the maximal radius of the impacting drop. An asymptotic analysis is carried out to quantify this effect, and agrees well with the experimental findings. Interestingly, this novel description complements the general picture of drop impact on solid surfaces, and more generally addresses the issue of drag reduction in the presence of slippage for non-stationary flows.