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Contents
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- Principles of Integrated Marketing Communications
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Chapter 1 - Integrated marketing communications and its synergistic effects
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- 23 February 2021, pp 1-28
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Chapter 13 - Integrative review, IMC implementations and marketing technologies
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- 23 February 2021, pp 477-495
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Chapter 3 - Brand positioning
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- 23 February 2021, pp 65-107
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Dedication
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- 23 February 2021, pp v-vi
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Chapter 10 - Influence, tactics and integration in personal selling
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- 23 February 2021, pp 361-397
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Case studies
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- 23 February 2021, pp xvi-xvi
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Chapter 8 - Social influence and social media
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- 23 February 2021, pp 281-323
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Chapter 6 - Advertising creativity
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- 23 February 2021, pp 197-238
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Chapter 7 - Planning and executing the creative appeal
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- 23 February 2021, pp 239-280
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Acknowledgements
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- 23 February 2021, pp xviii-xx
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Frontmatter
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- 23 February 2021, pp i-iv
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Index
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- 23 February 2021, pp 496-508
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Chapter 5 - Integrating digital and non-digital channels
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- 23 February 2021, pp 149-196
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Principles of Integrated Marketing Communications
- An Evidence-based Approach
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- 23 February 2021
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Chapter 4 - Media planning for growth
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- 23 February 2021, pp 108-148
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About the author
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- 23 February 2021, pp xvii-xvii
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Chapter 12 - Advertising testing, campaign tracking and synergistic effects
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- 23 February 2021, pp 431-476
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Chapter 11 - Direct response marketing and sales promotion integration
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- 23 February 2021, pp 398-430
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Chapter 9 - Public relations, corporate reputation, sponsorship, native advertising and content marketing
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- 23 February 2021, pp 324-360
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