A wide array of ideological processes – typifications, explanations, authorizations, institutionalizations – are explicated by analyzing them as different kinds of links between sites. Even the simplest site inevitably leads to many others. Our illustrative starting point is a bus-stop bench in Baltimore, decorated with a slogan. What construals, what practices, and what differentiations do such objects and text artifacts presume and entail? We attend to the burgeoning scenes of interpretative uptake and the differentiations and positionings they implicate. The connections lead through many media and reveal social, racial, and cultural relations. More generally, what kinds of connections among sites – and the practices in linked sites – can one expect? Some sites are understood as models (prototypes) for other sites; other possibilities include ideological framing of one site as explanation, precedent, authorization, inauguration, or consequence of another site. Differences can be institutionalized – stabilized and regimented – through ideological links between sites. We ask: What ideological work must be done to connect the sites/scenes of difference in these various ways?