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A deeper and distributed search for culture

Published online by Cambridge University Press:  28 May 2020

Paul S. Strand*
Affiliation:
Department of Psychology, Washington State University Tri-Cities, Richland, WA99354pstrand@wsu.edu https://psychology.wsu.edu/people/faculty/paul-s-strand/

Abstract

The target article does not address the neural mediation of complex social behavior. I review evidence that such mediation may be compatible with proposed Bayesian information-processing principles. Notably, however, such mediation occurs subcortically as well as cortically, concerns reward uncertainty and information uncertainty, and impacts culture via group-level payoff structures that define individualism and collectivism.

Type
Open Peer Commentary
Copyright
Copyright © The Author(s), 2020. Published by Cambridge University Press

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