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The role of goal-generalization processes in the effects of grounded procedures

Published online by Cambridge University Press:  18 February 2021

Robert S. Wyer Jr.
Robert S. Wyer Jr.*
Affiliation:
Marketing Department, University of Cincinnati, Cincinnati, OH45244.mkwyer@ust.hk
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Abstract

This commentary provides an interpretation of the effects of grounded procedures in terms of the goal-generalization processes involved in coping with negative feelings and identifies some implications that might not yet have been considered.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 44 , 2021 , e28
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Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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