Through a study of private security guards in urban India, this paper investigates emerging labour processes in the increasingly dominant private corporate sector of Third World rising economies, in the wake of economic liberalization and globalization. To meet the escalating need for labour in interactive services, a vast cadre of low-paid, casual workers has emerged, working under a regime of organized informality. Recruitment and training here are systematically institutionalized and formalized by private agencies, with the imprimatur of the state, but employment relations remain informal and insecure. The paper examines forms of labour subordination and a culture of servility at the workplace, as well as embodied work and emotional labour that characterize low-end service jobs. The paper shows how workers’ political subjectivity and their perception of class difference and social identity are shaped by cultural and social interaction at work and how these relate to wider democratic politics and citizenship.