The idea that the knowledge of an individual is an articulation of a culturally shared paradigmatic framework of concepts is now familiar in anthropology. It is one derived from the work of T. S. Kuhn (1962), who argued that, for natural scientists, the definitions and solutions of problems normally take place within an existing framework provided by the paradigmatic work of a great scientist. Since then several attempts have been made to indicate that, in fields other than the strictly scientific, the knowledge which people have of their physical and social environments is similarly an articulation of paradigmatic ideas (Ardener, 1971, 1978; Barnes, 1969; Buckley, 1976, 1982, 1983; Willis, 1967, 1972, 1978). This article will attempt to develop this methodology in the field of Yoruba religion. Its focus will be Sònpònnó, the Yoruba god of smallpox, a ferocious and vindictive god who not only causes smallpox, but who is also responsible for a form of madness.