For the Past Five Decades, media texts, broadcast over television air waves, have created a shared identity among viewing audiences. John B. Thompson notes that if culture is understood as “the ways in which meaningful expressions of various kinds are produced, constructed and received by individuals”, then mass media can be understood as central to the creation and maintenance of culture (pp. 122-23). The words and images that construct a media culture are the very building blocks of collective identity. As Michael Schudson observes, “news is part of the background through which and with which people think” (p. 16).