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Caffeinated Solutions as Neoliberal Politics: How Celebrities Create and Promote Partnerships for Peace and Development

Published online by Cambridge University Press:  08 August 2019

Alexandra Cosima Budabin Open the ORCID record for Alexandra Cosima Budabin [Opens in a new window]
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Abstract

How do celebrities exert power to influence elite and popular thinking and policy around peace and development? Drawing from research on neoliberalism, celebrities, and ethical consumption, I build an interpretive analysis of two case studies of Brand Aid initiatives to argue first, that celebrities mobilize financial and political capital to create partnerships across businesses, NGOs, and the government in ways that embody neoliberal politics by ushering in new private actors; and second, that celebrities reinforce these neoliberal politics by promoting these partnerships to popular and elite audiences. I discuss how this paper contributes to unmasking neoliberal trends by showing how celebrities are deepening their engagement in ways that hold implications for democratic politics.

Type
Special Section: Celebrities and Politics
Information
Perspectives on Politics , Volume 18 , Issue 1 , March 2020 , pp. 60 - 75
Copyright
Copyright © American Political Science Association 2019 

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Footnotes

This work was supported by the Samfund og Erhverv, Det Frie Forskningsråd [6109-00158].

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