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Christmas Tree Consumption Behavior: Natural vs. Artificial

Published online by Cambridge University Press:  10 May 2017

Cathy Ann Hamlett ,
Robert O. Herrmann ,
Rex H. Warland  and
Fengkun Zhao
Cathy Ann Hamlett
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Robert O. Herrmann
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Rex H. Warland
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Fengkun Zhao
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
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Abstract

Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.

Type
Articles
Information
Northeastern Journal of Agricultural and Resource Economics , Volume 18 , Issue 2 , October 1989 , pp. 135 - 139
Copyright
Copyright © 1989 Northeastern Agricultural and Resource Economics Association 

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References

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