This article examines the organization of specialized craft production at the urban site of Moche, known as the capital of the Southern Moche state. Recent excavations in workshop contexts revealed that the urban population of Moche was in part composed of ceramists, metallurgists, and lapidaries. These craft specialists played a significant role in the economic, political, and religious spheres of the Moche polity. Data obtained during excavations of workshops and domestic compounds are used to analyze the context, scale, and intensity of craft production, taking into account the nature of the goods produced and the identity of consumers. The discussion also considers the integration of craft specialists into the daily life and social structure at the site of Moche. Excavations showed that while urban craft specialists were not independent, they were not tightly controlled by a centralized ruling elite. They produced symbolic goods in various small to middle-scale workshops integrated into residential units, under the direct authority of urban leaders taking advantage of this particular organization of semi-attached craft production in various status-building strategies.