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Wine Consumption in Norway: An Age-Period-Cohort Analysis

Published online by Cambridge University Press:  16 March 2018

Geir Wæhler Gustavsen
Affiliation:
Norwegian Institute of Bioeconomy Research (NIBIO), P.O. Box 115, NO – 1431 Ås, Norway; e-mail: geir.gustavsen@nibio.no.
Kyrre Rickertsen
Affiliation:
School of Economics and Business, Norwegian University of Life Sciences, P.O. Box 5003, NO – 1432 Ås, Norway; e-mail: kyrre.rickertsen@nmbu.no.

Abstract

The Norwegian per capita sales of wine have more than doubled over the past 20 years, while the sales of sprits and beer have declined. These changes are likely to be the effect of changes in economic, demographic, and attitudinal factors as well as the availability of wine. We estimated age-period-cohort (APC) logit models using data from a large repeated cross-sectional survey over the period 1991–2015. The estimation results indicate substantial effects of the APC variables as well as income, availability, and attitudes. The model was used to simulate wine consumption over the life cycle in different birth cohorts. The simulation results indicate that wine consumption frequency increases by age, and younger cohorts are expected to increase their consumption frequencies more than older cohorts, which suggests an increased wine consumption over time. (JEL Classifications: D12, J10, Q13)

Type
Articles
Copyright
Copyright © American Association of Wine Economists 2018 

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Footnotes

We thank the Research Council of Norway (BIONÆR), grant 233800/E50 for financial support. We also thank an anonymous referee and participants at the 10th annual conference of the American Association of Wine Economists in Bordeaux for useful comments to previous versions of this article.

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