Multivariate (correspondence) analysis is employed to identify socioeconomic factors affecting fertility and infant mortality in Marrakesh (Morocco), using questionnaire data from some 3000 women attending 20 dispensaries in different parts of the city. Factors of the material environment (availability of water and electricity in the residence), size of household and number of wage earners in it are pervasive and suggest a polarity between archaic elements in the society (low material comfort, polygyny, absence of contraception) and the more forward looking (monogamy, tertiary occupations). Fertility and child mortality variations reflect this polarity. The differences that occur among the 20 dispensaries direct attention to the neighbourhoods where public health measures may be expected to be most effective and rewarding.