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Introducing Foods Produced Using Biotechnology: The Case Of Bovine Somatotropin

Published online by Cambridge University Press:  09 September 2016

Anya M. McGuirk ,
Warren P. Preston  and
Gerald M. Jones
Anya M. McGuirk
Affiliation:
Departments of Agricultural Economics and Statistics
Warren P. Preston
Affiliation:
Department of Agricultural Economics
Gerald M. Jones
Affiliation:
Department of Dairy Science, Virginia Polytechnic Institute, State University
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Abstract

A mailed questionnaire wasr used to assess consumer concerns and potential consumption response attributable to the introduction of bovine somatotropin (bST). Responses from 605 households in Virginia are described and analyzed. Logit models were estimated to identify which issues shape consumers' decisions to alter milk purchases contingent on the introduction of bST and to determine whether socioeconomic characteristics explain consumers' attitudes toward these issues. Estimates based on survey responses point toward sizable reductions in fluid milk purchases if bST is introduced. Large retail price reductions are predicted to be insufficient to offset these estimated decreases. Consumer education and marketing strategies are discussed.

Keywords

bovine somatotropinmilkdemandconsumptionconsumer attitudes
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 24 , Issue 1 , July 1992 , pp. 209 - 223
Copyright
Copyright © Southern Agricultural Economics Association 1992

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