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Implicit Price Estimation of Rice Quality Attributes for Asian Americans

Published online by Cambridge University Press:  28 April 2015

H. L. Goodwin Jr.
Slovak Ministry of Agriculture, Department of Agricultural Economics and Rural Sociology, University of Arkansas
Rodney B. Holcomb
Department of Agricultural Economics, Texas A&M University
M. Edward Rister
Department of Agricultural Economics, Texas A&M University


Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics Model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture.

Copyright © Southern Agricultural Economics Association 1996

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