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Beauty, Whiteness, and Desire: Media, Consumption, and Embodiment in Egypt

Published online by Cambridge University Press:  01 November 2008

Farha Ghannam
Affiliation:
Department of Sociology and Anthropology, Swarthmore College, Swarthmore, Pa., USA; e-mail: fghanna1@swarthmore.edu
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Extract

What is the relationship among gender, embodiment, and consumption? How does the media constitute consumers, desires, and subjectivities? How are we to conceptualize the role of media representations in the making of bodies and selves without granting these representations a deterministic power? These questions were central to my anthropological work on the embodiment of femininities and masculinities in a low-income neighborhood in northern Cairo.

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Quick Studies
Copyright
Copyright © Cambridge University Press 2008

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References

1 Al Shabab, September 2006, 60.

2 Giddens, Anthony, Modernity and Self-identity: Self and Society in the Late Modern Age (Stanford, Calif.: Stanford University Press, 1991)Google Scholar.

3 Gilman, Sander, Making the Body Beautiful: A Cultural History of Aesthetic Surgery (Princeton, N.J.: Princeton University Press, 1998)Google Scholar.

4 Appadurai, Arjun, Modernity at Large: Cultural Dimensions of Globalization (Minneapolis, Minn.: University of Minnesota Press, 1996)Google Scholar; Mazzarella, William, Shoveling Smoke: Advertising and Globalization in Contemporary India (Durham, N.C.: Duke University Press, 2003)CrossRefGoogle Scholar.

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