The Oram firm was really a different animal. We cherished a strong anticorporate corporate culture, we were cause-driven, and we served liberal and left-wing counter-cultural organizations.
Since its founding in 1939, the Oram Group has been a maverick in the field of fundraising, lending its expertise to the areas of education, welfare, social action, civil rights, the arts, and the environment. Beginning with the organization's founder, Harold Oram, continuing to the current president and chief executive officer Henry Goldstein, Oram staff members have had an interest in supporting progressive (i.e., social justice-oriented) causes. Influenced by Franklin D. Roosevelt's New Deal policies and Lyndon B. Johnson's vision of a Great Society, the Oram Group staff has been steadfast in its dedication, with founder Harold Oram referring to the organization's work as “saving the world.” This approach was different from that of earlier fundraising organizations, such as Marts and Lundy or John Price Jones—firms that worked, by and large, with elite white institutions and with black colleges under the direction of white philanthropists. For example, according to Robert L . Payton, for Arnaud C. Marts [and his colleagues at Marts and Lundy],
Philanthropy [was] closely linked to the free market economy, local government, and individual responsibility. The emerging civil rights movement, the decay of the inner cities, environmental pollution, and the radical challenges to authority were not yet part of Mart's [sic] consciousness nor of the general public's. Freedom and patriotism were the dominant slogans rather than equality and justice.