Contrary to received historical wisdom, Sir Robert Walpole, the pragmatist par excellence, was diverted by political ideas. Thus he invested time and an unprecedented amount of money in political newspapers. This article investigates the primary pro-government newspapers and, as well as identifying the leading circle of political writers sponsored by Walpole, addresses the varied and complex arguments that appeared in their ‘leading essay’ each week for twenty years. After identifying some common but misleading historical representations of Walpolean political thought, the article examines the treatment of three broad philosophical questions – human nature, the origin, nature and extent of government, and political morality – so demonstrating that Walpole's spokesmen were not narrowly pragmatic. Subsequently, the article focuses upon the careful pro-government response to the common charges that Walpole corrupted the political system and betrayed traditional whig values. In doing so, the article highlights the skills of some underrated eighteenth-century political writers and, more importantly, emphasizes the union of government and ideology in Walpolean political thinking.