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Instagram, the new ally of Pro-Ana and Pro-Mia

Published online by Cambridge University Press:  13 August 2021

G. Lladó Jordan*
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
M.D.C. Díaz García
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
P. Mediavilla Sánchez
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
B. Lozano Díez
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
J.A. Gómez Del Barrio
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
R. Ayesa-Arriola
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
*
*Corresponding author.

Abstract

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Introduction

Nowadays Social Networks (SN) are used not only in a playful way but also as a ‘health’ means of communication. The Pro-Ana and Pro-Mia accounts or profiles -whereby Eating Disorders are advocated as a ‘lifestyle’- increased by 300% over the last decade.

Objectives

To analyze Instagram Pro-Ana and Pro-Mia accounts and compare them with Pro-Ana and Pro-Mia Blogs.

Methods

A non-computerized research of Pro-Ana and Pro-Mia Blogs and Instagram profiles was performed. Accepting a risk of Alpha=0.05 and Beta=0.15 in a two-tailed test, 29 subjects were required in each group to detect a difference equal to or greater than 0.2 units. The common standard deviation is assumed to be 0.25. Publication averages, photos, opening years, WhatsApp links and number of followers were analysed and compared. Transversal descriptive study.

Results

Blogs: 100% had no groups in other SN, 33.33% had been opened for more than 3 years, 30% included personal pictures, 16.67% contained Ana in their title, 53.3% named other Blogs. Instagram: 56.67% included personal pictures, 13.33% mentioned WhatsApp groups, 73.33% had a public profile, 43.33% contained ‘Ana’ in their user name and 53.33% had more than one hundred followers.

Conclusions

These tools are constantly adapting to the times in which they coexist. There has also been a current increase in Instagram profiles. This study shows a greater linkage to WhatsApp groups on Instagram than on Blogs, together with a higher number of followers, ease of ownership and difficulty of control.

Disclosure

No significant relationships.

Type
Abstract
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2021. Published by Cambridge University Press on behalf of the European Psychiatric Association
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