Hostname: page-component-8448b6f56d-qsmjn Total loading time: 0 Render date: 2024-04-22T19:36:48.400Z Has data issue: false hasContentIssue false

Is English on mobile linguistic landscape resources no longer viewed as a linguistic threat to Arabic in Jordan?

Exploring functions of English on printed shopping bags in Jordan

Published online by Cambridge University Press:  15 August 2019

Extract

Linguistic landscape (LL) research has been subject to a great deal of attention since the publication of the well-known research paper by Landry and Bourhis (1997), whose most quoted definition of LL covers diverse linguistic tokens, including but not restricted to government-related inscriptions, street-name signs, commercial signs, and noticeboards. There is an increasing number of contributions on the use of English in many LLs worldwide. However, there are relatively few LL publications on the use of English in the LL in Arabic-speaking countries (but see Al–Naimat & Alomoush, 2018; Alomoush, 2019). The vast majority of previous LL studies in non-Arabic contexts (e.g. Backhaus, 2007; Griffin, 2004; Hasanova, 2010; Jaworksi & Thurlow, 2010; Lanza & Woldemariam, 2014; Ross, 1997; Schlick, 2003) focus on analysing language on fixed or relatively stable signs, such as shop names.

Type
Research Article
Copyright
Copyright © Cambridge University Press 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Al–Naimat, G. 2015. ‘Brand names in the linguistic landscape of Aqaba, Jordan.’ Unpublished PhD thesis. Liverpool: University of Liverpool.Google Scholar
Al–Naimat, G. K. & Alomoush, O. I. 2018. ‘The Englishisation of materiality in the linguistic landscape of a southern Jordanian city.’ Arab World English Journal, 9(4), 88107.CrossRefGoogle Scholar
Alomoush, O. 2015. ‘Multilingualism in the linguistic landscape of urban Jordan.’ Unpublished PhD thesis. Liverpool: University of Liverpool.Google Scholar
Alomoush, O. 2019. ‘English in the linguistic landscape of a northern Jordanian city: Visual monolingual and multilingual practices enacted on shopfronts.English Today, 35(3), 3541.CrossRefGoogle Scholar
Backhaus, P. 2007. Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo. Clevedon: Multilingual Matters.Google Scholar
Caldwell, D. 2017. ‘Printed t-shirts in the linguistic landscape: A reading from functional linguistics.’ Linguistic Landscape, 3(2), 122–48.CrossRefGoogle Scholar
Curtin, M. 2009. ‘Languages on display: Indexical signs, identities and the linguistic landscape of Taipei.’ In Shohamy, E. & Gorter, D. (eds.), Linguistic Landscape: Expanding the Scenery. New York: Routledge, pp. 221–37.Google Scholar
Dougill, J. 1987. ‘English as a decorative language.’ English Today, 12, 33–5.CrossRefGoogle Scholar
Griffin, J. L. 2004. ‘The presence of written English on the streets of Rome.’ English Today, 20(2), 38.CrossRefGoogle Scholar
Hasanova, D. 2010. ‘English as a trademark of modernity and elitism.’ English Today, 26(1), 38.CrossRefGoogle Scholar
Holmes, J. 2013. An Introduction to Sociolinguistics (4th edn.) Harlow: Pearson.CrossRefGoogle Scholar
Jaworksi, A. & Thurlow, C. 2010. Semiotic Landscapes: Language, Image, Space. London; New York: Continuum.Google Scholar
Kelly–Holmes, H. 2005. Advertising as Multilingual Communication. Basingstoke: Palgrave Macmillan.CrossRefGoogle Scholar
Landry, R. & Bourhis, R. Y. 1997. ‘Linguistic landscape and ethnolinguistic vitality: An empirical study.Journal of Language and Social Psychology, 16(1), 2349CrossRefGoogle Scholar
Lanza, E. & Woldemariam, H. 2014. ‘Indexing modernity: English and branding in the LL of Addis Ababa.’ International Journal of Bilingualism, 18(5), 491506.CrossRefGoogle Scholar
Ong, K., Ghesquière, J. & Serwe, S. 2013. ‘Frenglish shop signs in Singapore: Creative and novel blending of French and English in the shop fronts of beauty and food businesses in Singapore.’ English Today, 29(3), 1925.CrossRefGoogle Scholar
Peck, A. & Stroud, C. 2015. ‘Skinscapes.’ Linguistic Landscape, 1(1–2), 133–51.CrossRefGoogle Scholar
Reh, M. 2004. ‘Multilingual writing: A reader-oriented typology – with examples from Lira Municipality (Uganda).’ International Journal of the Sociology of Language, 170, 141.CrossRefGoogle Scholar
Ross, N. J. 1997. ‘Signs of international English.’ English Today, 13(2), 2933.CrossRefGoogle Scholar
Schlick, M. 2003. ‘The English of shop signs in Europe.’ English Today, 18(2), 37.CrossRefGoogle Scholar
Selvi, A. F. 2016. ‘English as the language of marketspeak.’ English Today, 32(4), 33–9.CrossRefGoogle Scholar