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Assembling Fordizm: The Production of Automobiles, Americans, and Bolsheviks in Detroit and Early Soviet Russia

Published online by Cambridge University Press:  09 April 2014

David E. Greenstein*
Affiliation:
Department of History, University of Illinois, Urbana–Champaign

Abstract

The expansion of the Ford Motor Company into Soviet Russia has been understood as part of a unidirectional spread of American economic power and cultural forms abroad following the First World War. This essay looks beyond the automobiles and manufacturing methods sent from Ford facilities in Detroit to the emerging Soviet automobile industry to examine multidirectional migrations of workers between Russia and the United States that underlay but sometimes collided with Ford's system. Workers, managers, engineers, and cultural, technical, and disciplinary knowledge moved back and forth between factories in Soviet Russia and the United States. Efforts to define, track, and shape workers in both countries as Americans, Russians, or Bolsheviks were integral to the construction of the products and methods that Ford sold. But many workers fell in between and contested these classifications and they often defied company attempts to create an efficient and homogeneous American workforce. In Russia, too, more than Soviet and American automobiles were produced: people and ideas were created that crossed and blurred boundaries between “American” and “Soviet.” There, “Fordizm” became a popular watchword among Soviet commentators and workers as a near-synonym for industrialization, mass production, and efficiency. Many saw it as a potentially valuable component of a new socialist world. These multidirectional movements, recorded in Ford Motor Company archives and related documents, suggest that rather than separate and alternative projects, Ford's burgeoning system to transform manufacturing and workers' lives in Detroit was linked to the Soviet revolutionary project to recreate life and work.

Type
Research Article
Copyright
Copyright © Society for the Comparative Study of Society and History 2014 

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References

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8 I use “automobile” in this essay to refer broadly to the range of motor vehicles that the Ford Motor Company produced including tractors, which comprised the bulk of the vehicles sold to the Soviet Union in the 1920s. I use “products” to denote material goods like equipment, parts, and vehicles, as well as the technical knowledge and industrial methods that the Ford Company sold.

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13 In arguing this, I intend to link two kinds of “Americanization” that have remained separate in the historiography of the United States. The term has been applied separately to the spread of American culture and products abroad, and to the assimilation of immigrants. For a critique of this bifurcation see Bonin, Hubert and de Goey, Ferry, “American Companies in Europe: Issues and Perspectives,” in Bonin, H. and de Goey, F., eds., American Firms in Europe: Strategy, Identity, Perception and Performance, 1880–1980 (Geneve: Libraire Droz S.A., 2009).Google Scholar For an argument that links the export of American consumer goods with the import of foreign workers, see Jacobson, Matthew Frye, Barbarian Virtues: The United States Encounters Foreign Peoples at Home and Abroad, 1876–1917 (New York: Hill and Wang, 2000).Google Scholar

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16 Siegelbaum describes this problem of measuring Soviet industry and industrial products against contemporary American industry as “the creeping imperialism of Western standards”; Cars for Comrades, 8.

17 Recently scholars of the Soviet Union have employed a comparative perspective to argue that Soviet socialism can be understood as an alternative form of European projects of modernity. See, for example, Hoffmann, David L., “European Modernity and Soviet Socialism,” in Hoffmann, David L. and Kotsonis, Yanni, eds., Russian Modernity: Politics, Knowledge, Practices (New York: Palgrave Macmillan, 2000)CrossRefGoogle Scholar. For one proposal that we should understand these projects instead as part of “entangled modernities” through a transnational approach, see David-Fox, Michael, “Multiple Modernities vs. Neo-Traditionalism: On Recent Debates in Russian and Soviet History,” Jahrbücher für Geschichte Osteuropas 55, 4 (2006): 549–55Google Scholar. For a discussion of the earlier “convergence model” of scholarship on Soviet industrialization, which emphasized similarities with the West, see Lewis Siegelbaum and Ronald Suny, “Conceptualizing the Command Economy: Western Historians on Soviet Industrialization,” in Rosenberg, William and Siegelbaum, Lewis, eds., Social Dimensions of Soviet Industrialization (Bloomington: Indiana University Press, 1993).Google Scholar

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21 Benson Ford Research Center, The Henry Ford, Dearborn, Michigan (hereafter “BFRC”), accession 575, box 29, Ford Motor Company [FMC] #128—Espionage—Operative 15 Reports, 1 Oct. 1919.

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23 Brinkley, Wheels for the World, 249.

24 Correspondence and contracts related to the sale are located in BFRC, accession 49, box 1, Amtorg Trading Corp., 1946 (also 1919–1920).

25 The Ford Company also appears to have sent one representative to Russia; see “Departmental Communication, Jan 2nd 1919,” in BFRC, accession 62—Henry Ford Office Subject and Name File 1919, box 109, Folder—Russia.

26 Wilkins and Hill, American Business Abroad, 209; S. Nuorteva to Mr. Henry Ford, 21 Apr. 1919, BFRC, accession 62, box 109, Henry Ford Office Subject and Name File 1919, Folder—Russia; see also McFadden, Alternative Paths, 280.

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40 BFRC, accession 1870, box 1, Report of the Ford Delegation to Russia, 104–6; BRFC, accession 940, box 17, FMC—Labor—Radicals—Sociological Department, “Human Interest Story, Number Nine.”

41 BFRC, accession 1870, box 1, Report of the Ford Delegation to Russia, 38. Americans working in Soviet factories during the time of the Five-Year Plan often echoed such critiques, also without acknowledging ways that “control over the workmen” was never complete or uncontested in the United States. For examples, see Schultz, American Factor.

42 BFRC, accession 532, box 1, Folder—Amtorg Trading Corp. Correspondence General 1929–1932, 1944, 1 of 2. Schultz, “Building the ‘Soviet Detroit.’”

43 Lewis Kahn, Albert Kahn Inc. Architects and Engineers to Russell Gnau, Ford Motor Company, BFRC, accession 532, box 1, Folder—Amtorg Trading Corp. Correspondence General 1929–1932, 1944, 1 of 2.

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66 Brooks, Jeffrey, “The Press and Its Message: Images of America in the 1920s and 1930s,” in Fitzpatrick, Sheila, Rabinowitch, Alexander, and Sites, Richard, eds., Russia in the Era of NEP: Explorations in Soviet Society and Culture (Bloomington: Indiana University Press, 1991)Google Scholar, 241. On the idea of creating “new men” who would be called “Russian Americans,” see also Bailes, “American Connection,” 427.

67 Schultz, American Factor, 55.

68 BFRC, accession 1870, box 1, Report of the Ford Delegation to Russia, 104–6; BFRC, accession 1870, box 1; Henry Schram to Mr. Falland, 30 June 1932, BFRC, accession 390, box 87.

69 See, for example, Kelly, Catriona, “The Education of the Will: Advice Literature, Zakal, and Manliness in Early Twentieth-Century Russia,” in Clements, Barbara Evans, Friedman, Rebecca, and Healey, Dan, eds., Russian Masculinities in History and Culture (New York: Palgrave, 2002).Google Scholar

70 Gastev, Fordizm”; Schultz, American Factor, 2, 49–50, 134, 216; Stites, Revolutionary Dreams, 154.

71 Bailes, “American Connection,” 437.

72 For the contract, see BFRC accession 531, box 1, Amtorg Trading Corp Agreements General 1929–1935. See also Schultz, American Factor, 170.

73 For student records see BFRC, accession 774, Henry Ford Trade School Student Records Series [1919–1927], Foreign Student Records.

74 “Frank Bennet Oral Reminiscences,” 133, BFRC accession 65, box 5 Folder—Bennet, Frank—Final.

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76 The Ford Man was the name of one of Ford's employee periodicals; Stites, Revolutionary Dreams, 153.

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78 Meyer, Five Dollar Day, 170.

79 Facts from Ford, on pages 56, 58, 60 are photographs of a representative worker of each of the sixty nationalities, in BFRC accession 951—Ford Non-Serial Imprints, box: Fa-Few.

80 Meyer, Five Dollar Day, 77.

81 “Educational Statistics. Home Plant,” 12 Jan. 1917, BFRC, accession 572, box 27, Folder—#12.5, Employee Morale, Living Conditions, etc.

82 Ibid. See also the section of “Educational Statistics” on Religion, which lists all the “Russians” as practicing various varieties of Christianity with no Jews.

83 BFRC, accession 572, box 29, Folder—FMC—#128-Espionage-Operative 15 Reports, “July 16th 1919.” When quoting from these reports I have retained misspellings and alternative spellings such as “Bolshevic.”

84 Operative 15 Reports, “July 15, 1919,” and “July 23, 1919,” “Box Factory, 3 Shift, Nov 24–Dec 8 1919.”

85 Operative 15 Reports, “September 5, 1919,” and “July 24, 1919.”

86 Operative 15 Reports, “April 7, 1920.”

87 Operative 15 Reports, “July 25, 1919,” and “April 7, 1920.”

88 Operative 15 Reports, “October 1 1919.” Russian-American Ford workers were not alone in choosing to migrate back to Russia. According to one estimate, more than half of the Russian immigrants who came to the United States returned to Russia between 1908 and 1923; Wyman, Mark, Round-Trip to America: The Immigrants Return to Europe, 1880–1930 (Ithaca: Cornell University Press, 1993)Google Scholar, 11. These statistics are also plagued with problems to do with shifting boundaries of various national and ethnic groups of the Russian Empire and Soviet Union, and in separating out “Hebrew” migrants.

89 Mayakovsky, My Discovery of America, 93.

90 Siegelbaum, Cars for Comrades, 5, 13.

91 BFRC, accession 1870, box 1, Report of the Ford Delegation to Russia, 50.

92 BFRC, accession 65, box 66, Oral Histories—Sorensen—“Amtorg” Final, 7. See also Sorensen, Charles, My Forty Years with Ford (Detroit: Wayne State University Press, 1956)Google Scholar, 197.

93 A parallel history involves return-émigrés—those who after the revolution left Russia to live and work in the United States but decided to go back to the Soviet Union after experiencing life in America. For an analysis of Soviet press accounts of these migrants, see Brooks, “The Press and Its Message,” in Russia in the Era of NEP, 238.

94 Pirani, 107–9. In some cases, questions about nationality and ideology, and determinations of citizenship status caused difficulties for individuals who went to the Soviet Union from the United States to work in Soviet factories but then wanted to leave by the 1930s. For some personal accounts see Tzouliadis, Tim, The Forsaken: An American Tragedy in Stalin's Russia (New York: Penguin Press, 2008)Google Scholar; and Herman, Victor, Coming Out of the Ice: An Unexpected Life (New York: Harcourt Brace, 1979).Google Scholar

95 Ware later worked for the Agricultural Adjustment Administration and was also the namesake of the “Ware Group” that allegedly organized U.S. government employees to aid in Soviet intelligence gathering. See Harris, Lement, Harold M. Ware (1890–1935): Agricultural Pioneer, U.S.A. and U.S.S.R. (New York: American Institute for Marxist Studies, 1978)Google Scholar; and My Tale of Two Worlds (New York: International Publishers, 1986)Google Scholar; Lowell K. Dyson, “Ware, Harold,” in American National Biography Online, at: http://www.anb.org/articles/15/15-00784.html. For an account of Ware's circulation between Soviet and American agricultural industries, see Fitzgerald, “Collectivization and Industrialization.”

96 Many other Americans who were not born in Russia also decided to migrate to the Soviet Union in the 1920s. According to one estimate, about twenty-two thousand people from the United States and Canada were admitted as immigrants between 1920 and 1925. Garb, Paula, They Came to Stay: North Americans in the U.S.S.R. (Moscow: Progress Publishers, 1987)Google Scholar, 27. For an example of a group of Americans who migrated to the Soviet Union during the 1920s to build a collective industrial colony, see Morray, J. P., Project Kuzbas: American Workers in Siberia, 1921–1926 (New York: International Publishers, 1983).Google Scholar

97 BFRC, accession 1870, box 1, Report of the Ford Delegation to Russia, 145–52.