Mega-Sporting Events (MSEs) like the Olympics and FIFA World Cup inspire humanity and have the potential to promote human rights, including through job creation and urban regeneration. Yet for over a decade MSEs have been linked to a pattern of human rights abuses that reads like a panoply of Business and Human Rights themes. The very legitimacy and social license of MSEs is increasingly on the line. Yet we may have reached a tipping point. In the past year the Commonwealth Games Federation, FIFA, and the International Olympic Committee have begun to instigate human rights reforms. A new multi-stakeholder coalition, chaired by Mary Robinson and facilitated by IHRB, meanwhile is pursuing innovative collaborate solutions to the human rights issues at stake. Supported by international agencies, governments, sports bodies, sponsors and broadcasters, and civil society, this coalition seeks to promote learning and accountability in a sector for whom business and human rights is new territory.