Seabird colonies often constitute valuable tourist attractions. Different species differ in their sensitivity to human disturbance and, although birds may habituate to visitors, inappropriate intrusions at poorly managed sites may result in adverse effects on breeding individuals. The rapid growth of wildlife-based tourism and recreation in coastal Patagonia, Argentina, presents opportunities for significant economic benefits but also raises concerns about the potential effects on seabird colonies. Sixteen seabird species breed along the Patagonian coast, with Magellanic Penguin Spheniscus magellanicus being one of the main tourist attractions. At least 27 sites where seabirds breed are currently visited by people either through organized tourism or for recreational purposes, 19 of which are included in coastal protected areas. The number of visitors per year varies from 50 to more than 100,000, depending on the site. Negative effects on seabird reproduction in Patagonia are through direct destruction of nests or their contents and desertion of offspring, particularly at locations where seabirds nest in association with or near to colonies of avian predators. Tourism and recreation activities are growing in extent and intensity at most coastal sectors in Patagonia. Current trends in coastal recreation activities may result in negative effects on breeding seabirds unless management guidelines are developed and enforced. Information shows that tourism in coastal Patagonia is compatible with seabird conservation if appropriately managed. Given the rapid increase in the interest in visiting seabird colonies in Patagonia, several management tools such as sanctuaries, the limitation of visitor numbers and both temporal and spatial zoning, need to be implemented in the short term.