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Normative theory in decision making and moral reasoning

Published online by Cambridge University Press:  14 October 2011

Natalie Gold
School of Philosophy, Psychology and Language Sciences, The University of Edinburgh, Edinburgh EH8 9AD, Scotland, United Kingdom.
Andrew M. Colman
School of Psychology, University of Leicester, Leicester LE1 7RH, United Kingdom.
Briony D. Pulford
School of Psychology, University of Leicester, Leicester LE1 7RH, United Kingdom.


Normative theories can be useful in developing descriptive theories, as when normative subjective expected utility theory is used to develop descriptive rational choice theory and behavioral game theory. “Ought” questions are also the essence of theories of moral reasoning, a domain of higher mental processing that could not survive without normative considerations.

Open Peer Commentary
Copyright © Cambridge University Press 2011

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