Article contents
biting the utilitarian bullet
Published online by Cambridge University Press: 26 September 2005
Abstract
the heuristics-and-biases approach requires a clear separation of normative and descriptive models. normative models cannot be justified by intuition, or by consensus. the lack of consensus on normative theory is a problem for prescriptive approaches. one solution to the prescriptive problem is to argue contingently: if you are concerned about consequences, here is a way to make them better.
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- open peer commentary
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- 2005 cambridge university press
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