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“Brand X” versus the Recommended Product

Published online by Cambridge University Press:  20 January 2017

Lewis R. Binford
Lewis R. Binford*
Affiliation:
Department of Anthropology, University of New Mexico, Albuquerque, NM 87131
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Abstract

Richard Gould has built a substantial literature treating the subject of archaeological method with an emphasis on ethnoarchaeology. His writings have been received with mixed feelings by the field and have recently sparked an interesting “debate.” Much of Gould's criticism of the recent literature stems from his misunderstanding of that material. In similar fashion, I suspect that much misdirection in the current “debate” stems from Gould's naivete regarding his own philosophy. Therefore, I have attempted an analysis of Gould's works that will, I hope, clarify his position as well as the character of the points he raises that are in need of debate.

Type
Research Article
Information
American Antiquity , Volume 50 , Issue 3 , July 1985 , pp. 580 - 590
Copyright
Copyright © The Society for American Archaeology 1985

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References

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