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The Evolution of Quantitative Food Marketing Policy: A Public Perspective

Published online by Cambridge University Press:  15 September 2016

Ronald W. Cotterill
Ronald W. Cotterill*
Affiliation:
Department of Agricultural and Resource Economics, and Food Marketing Policy Center, at the University of Connecticut in Storrs, Connecticut
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Abstract

Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial organization and antitrust enforcement over the past 40 years. This article highlights the contributions of the author and other agricultural economists. The second half of this article explains why an economist might want to do, or perhaps avoid, public policy work. It gives several examples from antitrust cases where economic policy analysis is a front-line contact sport.

Keywords

brand-level demand analysisexpert economic testimonylibelmarket powermerger analysisprice analysisreduced-form analysis
Type
Contributed Papers
Information
Agricultural and Resource Economics Review , Volume 41 , Issue 1 , April 2012 , pp. 1 - 11
Copyright
Copyright © 2012 Northeastern Agricultural and Resource Economics Association 

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