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Neoliberal Rationalities in Old and New Nollywood

Published online by Cambridge University Press:  23 November 2015


This article focuses on shifts, or “new waves,” within contemporary African film as sites of struggle and moments of exposure of the divergent forces at work in the struggle. From this perspective, attempts at initiating a new style in commercially oriented storytelling do not so much culminate in a break with previous styles of storytelling as they create a new space for tension over ideological claims and narrative coherence. As illustration, the article considers the competing logics at work in the strategies or rationalities associated with the branch of Nigerian filmmaking described as New Nollywood.


Cet article se concentre sur des changements, ou de “nouvelles vagues,” dans le cinéma africain contemporain perçu comme sites de lutte et moments de révélation des forces divergentes à l’œuvre dans la lutte. Dans cette perspective, les tentatives de lancement d’un nouveau style dans la narration à vocation commerciale, représente moins une cassure avec les styles narratifs précédents, qu’il ne crée un nouvel espace pour une tension entre revendications idéologiques et cohérence narrative. A titre d’illustration, l’article examine les logiques concurrentes à l’œuvre dans les stratégies ou rationalités associées avec la branche de cinéma nigérian décrit sous le nom de Nouveau Nollywood.

Copyright © African Studies Association 2015 

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