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“The God of Time is Heritage of Mine”

An Emotional Approach to Public Outreach in Vignale (Italy)

Published online by Cambridge University Press:  26 July 2018

Francesco Ripanti*
Affiliation:
Dipartimento di Civiltà e Forme del Sapere, University of Pisa, Via Pasquale Paoli 15, 56126 Pisa, Italy
Samanta Mariotti
Affiliation:
Dipartimento di Scienze storiche e dei Beni Culturali, University of Siena, Via Roma 47, 53100 Siena, Italy (samantamariotti@yahoo.it)
*
(francesco.ripanti@fileli.unipi.it, corresponding author)

Abstract

During the 2014 excavation campaign at Vignale an impressive late antique mosaic depicting Aion, the God of Time, was discovered. This artifact of 100 m2 became a milestone for outreach activities; fund-raising, theatrical performances, and archaeological trekking sessions were tailored to this finding, in collaboration with local associations. The discovery of the mosaic consolidated the promotional lines followed for this project, on-site and off-site, capable of engaging different audiences. Taking into account the recent debate about emotion as an essential constituent of the heritage-making process, a preliminary analysis of these initiatives questions the existence and the development of an emotional connection between the public and the archaeological site. Since an emotional connection emerged, further analyses and studies need to specify the kinds of emotive connection that occur. Assessment of the emotional impact intrinsic to public outreach will provide clues to transforming the “intellectual” emotion of discovery into a shared and valuable emotion for the benefit of both the archaeological project and its stakeholders.

Durante la campaña de excavación del 2014 en Vignale fue descubierto un notable mosaico de la Antigüedad tardía que representa a Aion, el dios del tiempo. Este artefacto de 100 m2 se convirtió en un hito fundamental para desarrollar actividades de divulgación. En colaboración con las asociaciones locales, se diseñaron alrededor de este descubrimiento actividades tales como representaciones teatrales, sesiones de senderismo arqueológico y una recaudación de fondos.

El descubrimiento de este mosaico ha resultado en el fortalecimiento de dos diferentes líneas de promoción del proyecto, in situ y ex situ, capaces de involucrar a diferentes públicos. A partir de estas iniciativas, el presente estudio cuestiona la existencia y desarrollo de una conexión emocional entre el público y el sitio arqueológico, teniendo en cuenta el reciente debate acerca de la esencialidad de la emoción en el proceso de construcción del patrimonio.

Puesto que una conexión emocional emergió, será necesario efectuar análisis adicionales para identificar y especificar la tipología de dicha conexión. La evaluación del impacto emocional producto de las actividades de divulgación proporcionará indicios para convertir la emoción “intelectual” del descubrimiento en una emoción valorable y compartible dirigida al beneficio del proyecto arqueológico y de la las partes interesadas.

Type
Articles
Copyright
Copyright 2018 © Society for American Archaeology 

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