'This is a timely book written by distinguished experts in the field. As the world becomes globalized by internet communication this book shows how and why there are huge implications for important decisions, leadership, and influence, opinions and attitudes, social relationships and psychological health, and even the way people perceive reality. Strategic Uses of Social Technology is a must read for psychologists, people interested in media and communication, and anyone who wants to know how electronic communication is transforming the way people live their lives and relate to others.'
Dominic Abrams - Professor of Social Psychology and Director of the Centre for the Study of Group Processes, University of Kent
'Although the book sets out to delineate the effects of technology on social behavior, many of the conclusions drawn provide profound insights on social behavior in general. Who would have thought we could learn so much about ourselves by studying our behavior in a setting where we can be almost anyone. Strategic Uses of Social Technology is a good read for those interested in communications, organizational behavior, technology, or simply human social behavior.'
R. Scott Tindale - Director of the Applied Social Psychology Program, Loyola University Chicago