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8 - Analysis of Comparative Opinions

Published online by Cambridge University Press:  23 September 2020

Bing Liu
Affiliation:
University of Illinois, Chicago
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Summary

Apart from directly expressing positive or negative opinions about an entity and/or its aspects, one can also express opinions by comparing similar entities. Such opinions are called comparative opinions (Jindal and Liu, 2006a, 2006b). Comparative opinions have different semantic meanings from regular opinions as well as different syntactic forms. For example, a typical regular opinion sentence is “The voice quality of this phone is amazing,” and a typical comparative opinion sentence is “The voice quality of Moto X is better than that of iPhone 5.” This comparative sentence does not say that any phone’s voice quality is good or bad, but simply states a relative ordering in terms of voice quality of the two smartphones. Like regular sentences, comparative sentences can be opinionated or not-opinionated. The preceding comparative sentence is clearly opinionated because it explicitly expresses a comparative sentiment, while the sentence “Samsung Galaxy 4 is larger than iPhone 5” expresses no sentiment, at least not explicitly.

Type
Chapter
Information
Sentiment Analysis
Mining Opinions, Sentiments, and Emotions
, pp. 243 - 258
Publisher: Cambridge University Press
Print publication year: 2020

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