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Introduction

Published online by Cambridge University Press:  27 October 2022

Christina Lubinski
Affiliation:
Copenhagen Business School
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Summary

The introduction argues that while globalization and economic nationalism are both important forces shaping how businesses act in the world, history and business scholars have paid significantly more attention to globalization than to economic nationalism. What we are left with is a historiography moving at two speeds. Whereas our understanding of globalization and business has been transformed over the past thirty years, the impact of nationalism on business strategy – including but not limited to the risk management strategies – remains rather obscure. To mitigate this shortcoming and untangle the convoluted processes by which nationalism shapes business strategy, the book explores in detail German businesses’ strategies in India in the context of the slowly unfolding process of decolonization. To that end, the introduction offers both a theoretical framework – Friedrich List’s elaborations on nationalist ideologies – and previews the main arguments of the book.

Type
Chapter
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Navigating Nationalism in Global Enterprise
A Century of Indo-German Business Relations
, pp. 1 - 22
Publisher: Cambridge University Press
Print publication year: 2022

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  • Introduction
  • Christina Lubinski, Copenhagen Business School
  • Book: Navigating Nationalism in Global Enterprise
  • Online publication: 27 October 2022
  • Chapter DOI: https://doi.org/10.1017/9781009049795.001
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  • Introduction
  • Christina Lubinski, Copenhagen Business School
  • Book: Navigating Nationalism in Global Enterprise
  • Online publication: 27 October 2022
  • Chapter DOI: https://doi.org/10.1017/9781009049795.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Introduction
  • Christina Lubinski, Copenhagen Business School
  • Book: Navigating Nationalism in Global Enterprise
  • Online publication: 27 October 2022
  • Chapter DOI: https://doi.org/10.1017/9781009049795.001
Available formats
×