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> Managerial Economics

Managerial Economics Problem-Solving in a Digital World

Authors

Nick Wilkinson, Richmond, The American International University in London
Published 2022

Description

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy.…

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Key features

  • Provides students with an updated approach addressing the rise of digitisation and its impact on managerial economics
  • Helps students understand not just the principles of managerial economics but how to apply them in real-life situations
  • Features a new chapter on consumer theory, which has an emphasis on psychological factors and behavioural economics

About the book

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Author Q&A with Professor Nick Wilkinson

Professor Nick Wilkinson, the author of Managerial Economics , took some time to answer our questions about inspiration, the digital revolution, and the rewards of teaching.

Read more at the fifteeneightyfour blog.