Managerial Economics Problem-Solving in a Digital World
- Textbook
Description
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy.…
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Key features
- Provides students with an updated approach addressing the rise of digitisation and its impact on managerial economics
- Helps students understand not just the principles of managerial economics but how to apply them in real-life situations
- Features a new chapter on consumer theory, which has an emphasis on psychological factors and behavioural economics
Keywords
About the book
- DOI https://doi.org/10.1017/9781108989367
- Subjects Business and Management,Economics,Microeconomics,Strategic Management
- Format: Hardback
- Publication date: 07 April 2022
- ISBN: 9781108839143
- Dimensions (mm): 246 x 189 mm
- Weight: 1.85kg
- Page extent: 600 pages
- Availability: Available
- Format: Paperback
- Publication date: 07 April 2022
- ISBN: 9781108984508
- Dimensions (mm): 246 x 189 mm
- Weight: 1.71kg
- Page extent: 808 pages
- Availability: In stock
- Format: Digital
- Publication date: 09 February 2022
- ISBN: 9781108989367
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Author Q&A with Professor Nick Wilkinson
Professor Nick Wilkinson, the author of Managerial Economics , took some time to answer our questions about inspiration, the digital revolution, and the rewards of teaching.
Read more at the fifteeneightyfour blog.