International Business Strategy Rethinking the Foundations of Global Corporate Success
- Textbook
Description
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the…
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Key features
- Guides students to an in-depth understanding and command of the material by synthesizing 74 articles from HBR, SMR, and CMR
- Engages students in 'Strategic challenges in the new economy' through a new section in each chapter addressing the complexities arising from the growth of the digital economy and from the deployment of more complex business models across national borders
- Equips students to address crises and to develop emergency plans as prospective, next-generation managers of MNEs in environments with high external risk and uncertainties through new chapter sections on 'International business strategy during globally disruptive events'
Keywords
About the book
- DOI https://doi.org/10.1017/9781108768726
- Subjects Business and Management,International Business,Strategic Management
- Editions 3rd Edition (Current edition)
- Format: Hardback
- Publication date: 09 December 2021
- ISBN: 9781108488037
- Dimensions (mm): 244 x 170 mm
- Weight: 1.12kg
- Page extent: 675 pages
- Availability: In stock
- Format: Paperback
- Publication date: 09 December 2021
- ISBN: 9781108738378
- Dimensions (mm): 244 x 170 mm
- Weight: 1kg
- Page extent: 675 pages
- Availability: In stock
- Format: Digital
- Publication date: 02 September 2021
- ISBN: 9781108768726
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