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  3. Eye-Tracking
  • Cited by 98
Publisher:
Cambridge University Press
Online publication date:
September 2019
Print publication year:
2018
Online ISBN:
9781108233279
DOI:
https://doi.org/10.1017/9781108233279
Subjects:
Psychology Research Methods and Statistics, Applied Linguistics, Psychology, Language and Linguistics
Information

Book description

Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Reviews

‘This practical guide to the application of eye-tracking technology will be key in realising the potential of this methodology to further our understanding of language processing. The book will inform and inspire researchers working across and beyond applied linguistics who are, or are considering, using eye-tracking data in their work.'

Tess Fitzpatrick - Swansea University

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