Skip to main content Accessibility help
×
Home
Experimental Auctions
  • Cited by 186
  • Export citation
  • Recommend to librarian
  • Buy the print book

Book description

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Reviews

'Lusk and Shogren have developed an indispensable guide to an important methodology that is growing in relevance and significance in economics, marketing, psychology and public policy research. Their book is both technically strong and very accessible, even for the non-specialist. The authors have filled the book with interesting and compelling examples that bring the method to life and demonstrate its applicability. Any scholar interested in understanding how individuals value non-market options should have this book on their shelf.'

David W. Stewart - Robert E. Brooker Professor of Marketing, Marshall School of Business, University of Southern California

'These well-qualified authors provide a thorough treatise on the design and application of auction procedures as instruments for measuring the value of new or non-marketed commodities, rights and services - perhaps the most important development in experimental auctions since the first tests over 25 years ago.'

Vernon L. Smith - winner of the 2002 Nobel Prize for Economics and Professor of Economics and Law, George Mason University

'The book is a comprehensive guide to the theory and practice of experimental auctions. It can be a useful source to graduate students, practitioners and researchers concerned with the design and application of experimental auctions in applied economics, psychology and marketing research. Each chapter contains valuable material drawn from the authors experience of working with experimental auctions. The authors explain underlying theories, discuss practical problems, present the current state of the knowledge on experimental auctions, and do all this in a manner designed to make the presented topics easy to understand and implement.'

Source: Zentralblatt MATH

Refine List

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
×

Contents

References
Ackert, L., B. K. Church, and G. P. Dwyer (2005) ‘When the Shoe is on the Other Foot: Experimental Evidence on Evaluation Disparities’ Federal Reserve Bank of Atlanta, Working Paper.
Addelman, S. (1962) ‘Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments.’ Technometrics 4: 21–46.
Aldenderfer, M. S. and Blashfield, R. K. (1984) Cluster Analysis. University Paper Series on Quantitative Applications in the Social Sciences. Newbury Park, CA: Sage Publications.
Alfnes, F. and Rickertsen, K. (2003) ‘European Consumers’ Willingness to Pay for U.S. Beef in Experimental Auction Markets' American Journal of Agricultural Economics 85: 396–405.
Ali, M. M. (1997) ‘Probability and Utility Estimates for Racetrack BettorsJournal of Political Economy 85: 803–815.
Allenby, G. M. and Rossi, P. E. (1999) ‘Marketing Models of Consumer HeterogeneityJournal of Econometrics 89: 57–78.
Ariely, D., Loewenstein, G., and Prelec, D. (2003) ‘Coherent Arbitrariness: Stable Demand Curves without Stable PreferencesQuarterly Journal of Economics 118: 73–105.
Arnold, C. R. (1931) ‘The Place of Farm Accounting in ExtensionJournal of Farm Economics 13: 57–64.
Ashworth, L., Darke, P. R., and Schaller, M. (2005) ‘No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem CouponsJournal of Consumer Psychology 15: 295–306.
Ausubel, L. M. and P. C. Cramton (1996) ‘Demand Reduction and Inefficiency in Multi-Unit Auctions’ Working Paper, Department of Economics, University of Maryland.
Azevedo, C. D., Herriges, J. A., and Kling, C. L. (2003) ‘Combining Revealed and Stated Preferences: Consistency Tests and Their InterpretationsAmerican Journal of Agricultural Economics 85: 525–537.
Baik, K. H., Cherry, T., Kroll, S., and Shogren, J. (1999) ‘Endogenous Timing in a Gaming TournamentTheory and Decision 47: 1–21.
Balistreri, E., McClelland, G., Poe, G., and Schulze, W. (2001) ‘Can Hypothetical Questions Reveal True Values? A Laboratory Comparison of Dichotomous Choice and Open-Ended Contingent Values with Auction ValuesEnvironmental and Resource Economics 18: 275–292.
Bateman, I., Munro, A., Rhodes, B., Starmer, C., and Sugden, R. (1997) ‘A Test of the Theory of Reference-Dependent PreferencesQuarterly Journal of Economics 112: 479–505.
Becker, G. M., DeGroot, M. H., and Marschak, J. (1964) ‘Measuring Utility by a Single-Response Sequential MethodBehavioural Science 9: 226–32.
Bennett, J. W. (1983) ‘Validating Revealed PreferencesEconomic Analysis and Policy 13: 2–17.
Bennett, J. W. (1987) ‘Strategic Behavior: Some Experimental EvidenceJournal of Public Economics 32: 355–368.
Berg, J. E., R. Forsythe, F. Nelson, and T. Rietz (2006) ‘Results from a Dozen Years of Election Futures Markets Research’ in Handbook of Experimental Economics Results. Plott, C. and Smith, V. (eds.) Amsterdam: Elsevier, forthcoming.
Berg, J., Dickhaut, J., and McCabe, K. (2005) ‘Risk Preference Instability Across Institutions: A DilemmaProceedings of the National Academy of Sciences 102: 4209–4214.
Berg, J., J. W. Dickhaut, and T. A. Rietz (2004) ‘Preference Reversals: The Impact of Truth-Revealing Incentives’ Working Paper, Department of Accounting, University of Iowa, June.
Bernard, J. C. (2005) ‘Evidence of Affiliation of Values in a Repeated Trial Auction ExperimentApplied Economics Letters 12: 687–691.
Bernard, J. C. (2006) ‘Finding and Retaining the Dominant Strategy: The Second-Price, English, and “Sealed Offer” English AuctionsJournal of Economic Behavior and Organization forthcoming.
Bernard, J. C. and Schulze, W. (2005) ‘The Next New Thing: Curiosity and the Motivation to Purchase Novel ProductsEconomics Bulletin 3: 1–8.
Berry, S., J.Levinsohn, , and Pakes, A. (1995) ‘Automobile Prices in Market EquilibriumEconometrica 63: 841–890.
Bettman, J. R., Luce, M. F., and Payne, J. W. (1998) ‘Constructive Consumer Choice ProcessesJournal of Consumer Research 25: 187–203.
Bishop, R. and Heberlein, T. (1979) ‘Measuring Values of Extramarket Goods: Are Direct Measures Biased?American Journal of Agricultural Economics 61: 926–930.
Blackburn, M., Harrison, G., and Rutström, E. E. (1994) ‘Statistical Bias Functions and Informative Hypothetical SurveysAmerican Journal of Agricultural Economics 76: 1084–1088.
Blondel, S. and Javahéri, M. (2004) ‘Valuing Organic Farming: An Experimental Study of the ConsumerActa Horticulturae 655: 245–252.
Boardman, A. E., Weimer, D., Greenberg, D., and Vining, A. (2005) Cost Benefit Analysis: Concepts and Practice. 3rd edn Upper Saddle River, N. J.: Prentice-Hall.
Bohm, P. (1972) ‘Estimating Demand for Public Goods: An ExperimentEuropean Economic Review 3: 111–130.
Bohm, P. (1984) ‘Are There Practicable Demand-Revealing Mechanisms?’ in Public Finance and the Quest for Efficiency, Hanusch, H. (ed.) Detroit: Wayne State U. Press.
Bohm, P. (1994) ‘Behavior under Uncertainty without Preference Reversal: A Field ExperimentEmpirical Economics 19: 185–200.
Bohm, P., Lindén, J., and Sonnegård, J. (1997) ‘Eliciting Reservation Prices: Becker-DeGroot-Marschak Mechanisms vs. MarketsEconomic Journal 107: 1079–1089.
Boyce, R. R., Brown, T. C., McClelland, G. H., Peterson, G. L., and Schulze, W. D. (1992) ‘An Experimental Examination of Intrinsic Values as a Source of the WTA-WTP DisparityAmerican Economic Review 82: 1366–1373.
Bradley, R. A. and Terry, M. E. (1952) ‘Rank Analysis of Incomplete Block Designs. I. The Method of Paired ComparisonsBiometrika 39: 324–345.
Brookshire, D. S. and Coursey, D. L. (1987) ‘Measuring the Value of a Public Good: An Empirical Comparison of Elicitation ProceduresAmerican Economic Review 77: 554–566.
Brookshire, D. S., Coursey, D. L., and Schulze, W. D. (1987) ‘The External Validity of Experimental Economics Techniques: Analysis of Demand BehaviorEconomic Inquiry 25: 239–250.
Brown, J., Cranfield, J. A. L., and Henson, S. (2005) ‘Relating Consumer Willingness-to-Pay for Food Safety to Risk Tolerance: An Experimental ApproachCanadian Journal of Agricultural Economics 53: 249–263.
Brown, T. C. (2005) ‘Loss Aversion Without the Endowment Effect, and Other Explanations for the WTA–WTP DisparityJournal of Economic Behavior and Organization 57: 245–379.
Brundtland, G. (2001) How Safe is Our Food? Statement by the Director-General, World Health Organization [http://www.who.int/fsf/].
Buchinsky, M. (1994) ‘Changes in the U.S. Wage Structure 1963–1987: Application of Quantile RegressionEconometrica 62: 405–459.
Buhr, B. L., Hayes, D. J., Shogren, J. F., and Kliebenstein, J. B. (1993) ‘Valuing Ambiguity: The Case of Genetically Engineered Growth EnhancersJournal of Agricultural Resource Economics 18: 175–184.
Bull, C., Schotter, A., and Weigelt, K. (1987) ‘Tournaments and Piece Rates: An Experimental StudyJournal of Political Economy 95: 1–33.
Buzby, J., T. Roberts, C. T. J. Lin, and J. MacDonald (1996) ‘Bacterial Foodborne Disease: Medical Costs and Productivity Losses’ Agricultural Economics Report No. 741, August.
Camerer, C. (2003) Behavioral Game Theory. Princeton, NJ: Princeton University Press.
Camerer, C., and Hogarth, R. (1999) ‘The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production FrameworkJournal of Risk and Uncertainty 19: 7–42.
Carlson, A., J., Kinsey, and C. Nadav (1998) ‘Who Eats What, When, and From Where?’ Working Paper 98–05, St. Paul, MN: University of Minnesota, Retail Food Industry Center.
Carpenter, J. P., J. Holmes, and P. H. Matthews (2004) ‘Charity Auctions: A Field Experimental Investigation’ IZA Discussion Paper No. 1330. October.
Carson, R., T. Groves, and M. Machina (2000) ‘Incentive and Informational Properties Preference Questions.’ Paper presented at the Kobe Conference on Theory and Application of Environmental Valuation. Kobe: Kobe University, January.
Cherry, T. L. and Shogren, J. F. (2006) ‘Rationality crossoversJournal of Economic Psychology forthcoming.
Cherry, T. L., Frykblom, P., Shogren, J. F., List, J. A., and Sullivan, M. B. (2004) ‘Laboratory Testbeds and Non-Market Valuation: The Case of Bidding Behavior in a Second-Price Auction with an Outside OptionEnvironmental and Resource Economics 29: 285–294.
Cherry, T. L., Crocker, T., and Shogren, J. F. (2003) ‘Rationality SpilloversJournal of Environmental Economics and Management 45: 63–84.
Chu, Y. P, and Chu, R. L. (1990) ‘The Subsidence of Preference Reversals in Simplified and Marketlike Experimental SettingsAmerican Economic Review 80: 902–911.
Clemen, R. (1989) ‘Combining Forecasts: A Review and Annotated BibliographyInternational Journal of Forecasting 5: 559–583.
Cochrane, W. G. and Cox, G. M. (1957) Experimental Designs, 2nd edn. New York: NY, Wiley & Sons.
Conant, J. (1951) Science and Common Sense. New Haven, CT: Yale University Press.
Coppinger, V. M., Smith, V. L., and Titus, J. A. (1980) ‘Incentives and Behavior in English, Dutch, and Sealed-Bid AuctionsEconomic Inquiry 43: 1–22.
Corrigan, J. R. (2005) ‘Is the Experimental Auction a Dynamic Market?Environmental and Resource Economics 31: 35–45.
Corrigan, J. R. and Rousu, M. (2006a) ‘The Effect of Initial Endowments in Experimental AuctionsAmerican Journal of Agricultural Economics 88: 448–457.
Corrigan, J. R. and Rousu, M. (2006b) ‘Posted Prices and Bid Affiliation: Evidence from Experimental AuctionsAmerican Journal of Agricultural Economics, forthcoming.
Corrigan, J. R. and M. Rousu (2006c) ‘Demand Curve Shifts in Multi-Unit Auctions: Evidence from a Laboratory Experiment’ Working Paper, Department of Economics, Kenyon University.
Coursey, D. L., Hovis, J. L., and Schulze, W. D. (1987) ‘The Disparity Between Willingness to Accept and Willingness to Pay Measures of ValueQuarterly Journal of Economics 102: 679–690.
Cox, R. C., B. Roberson, and V. L. Smith (1982) ‘Theory and Behavior of Single Object Auctions’ in Smith, V. L. (ed.), Research in Experimental Economics Vol. 2. Greenwich: JAI Press.
Cox, J. C., Smith, V. L., and Walker, J. M. (1992) ‘Theory and Misbehavior of First-Price Auctions: CommentAmerican Economic Review 82: 1392–1412.
Cragg, J. G. (1971) ‘Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable GoodsEconometrica 39: 829–844.
Crocker, T. and J. F. Shogren (1991) ‘Preference Learning and Contingent Valuation Methods’ in Dietz, F., Ploeg, R., and Straaten, J. (eds.) Environmental Policy and the Economy. Amsterdam: North-Holland pp. 77–93.
Crocker, T. D., Shogren, J. F., and Turner, P. R. (1998) ‘Incomplete Beliefs and Nonmarket ValuationResource & Energy Economics 20: 139–163.
Crutchfield, S. J., T. Buzby, M. Ollinger Roberts, and C.-T. J. Lin (1997) ‘An Economic Assessment of Food Safety Regulations: The New Approach to Meat and Poultry Inspection’ Agricultural Economic Report Number 755, ERS, USDA, Washington, DC.
Cummings, R., Brookshire, D., and Schulze, W. (1986) Valuing Environmental Goods: An Assessment of the Contingent Valuation Method. Totowa, NJ: Rowman and Allanheld.
Cummings, R. and Taylor, L. (1999) ‘Unbiased Value Estimates for Environmental Goods: A Cheap Talk Design for the Contingent Valuation MethodAmerican Economic Review 83: 649–665.
Cummings, R., Holt, C., and Laury, S. K. (2004) ‘Using Laboratory Experiments for Policymaking: An Example from the Georgia Irrigation Reduction AuctionJournal of Policy Analysis and Modeling 23: 342–363.
Dasgupta, P. and Maskin, E. (2000) ‘Efficient AuctionsQuarterly Journal of Economics 115: 341–388.
Davis, D. D. and Holt, C. A. (1993) Experimental Economics. Princeton, NJ: Princeton University Press.
Finetti, B. (1974) Theory of Probability, Vol. I, New York, NY: John Wiley & Sons.
Dhar, T. and Foltz, J. D. (2005) ‘Milk by Any Other Name … Consumer Benefits from Labeled MilkAmerican Journal of Agricultural Economics 87: 214–228.
Diamond, P. A. and Hausman, J. A. (1994) ‘Contingent Valuation: Is Some Number Better Than No Number?Journal of Economic Perspectives 8: 45–64.
Dickie, M., Fisher, A., and Gerking, S. (1987) ‘Market Transactions and Hypothetical Demand Data: A Comparative StudyJournal of American Statistical Association 82: 69–75.
Dickinson, D. L. and Bailey, D. (2002) ‘Meat Traceability: Are U.S. Consumers Willing to Pay for It?Journal of Agricultural and Resource Economics 27: 348–364.
Dickinson, D. L. and Bailey, D. (2005) ‘Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and JapanJournal of Agricultural and Applied Economics 37: 537–548.
Mauro, Di C. and Maffioletti, A. (1996) ‘An Experimental Investigation of the Impact of Ambiguity on the Valuation of Self-Insurance and Self-ProtectionJournal of Risk and Uncertainty 13: 53–71.
Ding, M., Grewal, R., and Liechty, J. (2005) ‘Incentive-Aligned Conjoint AnalysisJournal of Marketing Research 42: 67–83.
Drago, R. and Heywood, J. (1989) ‘Tournaments, Piece Rates, and the Shape of the Payoff FunctionJournal of Political Economy 97: 992–998.
Drago, R., Garvey, G., and Turnbull, G. (1996) ‘A Collective TournamentEconomics Letters 50: 223–227.
Ehrenberg, R., Boganno, M. (1990) ‘Do Tournaments have Incentive Effects?Journal of Political Economy 98 : 1307–1324.
Eigenraam, M., Strappazzon, L., Lansdell, N., Ha, A., Beverly, C., and Todd, J. (2006) ‘EcoTender: Auction for Multiple Environmental Outcomes’ National Action Plan for Salinity and Water Quality National Market Based Instruments Pilot Program. Project Final Report. Department of Primary Industries, Victoria, Australia, February.
Feldkamp, T, Schroeder, T. C., and Lusk, J. L. (2005) ‘Determining Consumer Valuation of Quality Differentiated Beef Steak AttributesJournal of Muscle Foods 16: 1–15.
Feuz, D. M., Umberger, W. J., Calkins, C. R., and Sitz, B. (2004) ‘U.S. Consumers’ Willingness to Pay for Flavor and Tenderness in Steaks as Determined with an Experimental Auction' Journal of Agricultural and Resource Economics 29: 501–516.
Food Traceability Report (2002) ‘EU Parliament Approves Strict Traceability for GM Foods’ <http://www.foodtraceabilityreport.com/>. Accessed August 1.
Forsythe, R. and Isaac, R. M. (1982) ‘Demand-Revealing Mechanisms for Private Good Auctions,’ in Smith, Vernon (ed.) Research in Experimental Economics. Greenwich, CT: JAI Press, Inc., Vol. 2, pp. 45–61.
Forsythe, R., Nelson, F., Neumann, G. R., and Wright, J. (1992) ‘Anatomy of an Experimental Political Stock MarketAmerican Economic Review 82: 1142–1161.
Fox, J. A., Hayes, D. J., Kliebenstein, J. B., and Shogren, J. F. (1994) ‘Consumer Acceptability of Milk from Cows Treated with Bovine SomatotropinJournal of Dairy Science 77: 703–707.
Fox, J. A., Buhr, B. L., Shogren, J. F., Kliebenstein, J. B., and Hayes, D. J. (1995) ‘A Comparison of Preferences for Pork Sandwiches Produced from Animals with and without Somatotropin AdministrationJournal of Animal Science 73: 1048–1054.
Fox, J. A. and Olson, D. G. (1998) ‘Market Trials of Irradiated ChickenRadiation Physics and Chemistry 52: 63–66.
Fox, J. A., Shogren, J. F., Hayes, D. J., and Kliebenstein, J. B. (1998) ‘CVM-X: Calibrating Contingent Values with Experimental Auction MarketsAmerican Journal of Agricultural Economics 80: 455–465.
Fox, J. A., Hayes, D. J., and Shogren, J. F. (2002) ‘Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental AuctionsJournal of Risk and Uncertainty 24: 75–95.
Franciosi, R., Isaac, R. M., Pingry, D. E., and Reynolds, S. S. (1993) ‘An Experimental Investigation of the Hahn-Noll Revenue Neutral Auction for Emissions LicensesJournal of Environmental Economics and Management 24: 1–24.
Friedman, D. and Sunder, S. (1994) Experimental Methods: A Primer for Economists. Cambridge University Press.
Frykblom, P. (1997) ‘Hypothetical Question Modes and Real Willingness to PayJournal of Environmental Economics and Management 34: 275–287.
Frykblom, P. and Shogren, J. F. (2000) ‘An Experimental Testing of Anchoring Effects in Discrete Choice QuestionsEnvironmental and Resource Economics 16:3: 329–341.
Garret, T. and Sobel, R. (1999) ‘Gamblers Favor Skewness, Not Risk: Further Evidence from United States Lottery GamesEconomics Letters 63: 85–90.
Gaskell, G., Bauer, M. W., Durant, J., and Allum, N. C. (1999) ‘Worlds Apart? The Reception of Genetically Modified Foods in Europe and the U.S.’ Science 285: 384–387.
Giannakas, G. and Fulton, M. (2002) ‘Consumption Effects of Genetic Modification: What if Consumers are Right?Agricultural Economics 27: 97–109.
Gloy, B. A. and LaDue, E. L. (2003) ‘Financial Management Practices and Farm ProfitabilityAgricultural Financial Review 63: 157–174.
Goldstein, W. M. and Einhorn, H. J. (1987) ‘Expression Theory and the Preference Reversal PhenomenonPsychological Review 94: 236–254.
Golec, J. and Tamarkin, M. (1998) ‘Bettors Love Skewness, not Risk, at the Horse TrackJournal of Political Economy 106: 205–225.
Zivin, Graff J. S. (2006) ‘Ensuring a Safe Food Supply: The Importance of HeterogeneityJournal of Agricultural and Food Industrial Organization 4, Article 2.
Greene, W. (2000) Econometric Analysis. Upper Saddle River, NJ: Prentice Hall.
Greene, W. (2004) ‘Interpreting Estimated Parameters and Measuring Individual Heterogeneity in Random Coefficient Models’ Working Paper, Department of Economics, Stern School of Business, New York University, May 6.
Grether, D. and Plott, C. (1979) ‘Economic Theory of Choice and the Preference Reversal PhenomenonAmerican Economic Review 69: 623–638.
Grossman, S., Kihlstrom, R., and Mirman, L. (1977) ‘A Bayesian Approach to the Production of Information and Learning by DoingReview of Economic Studies 46: 533–547.
Groves, R. M. (1987) ‘Research on Survey Data QualityPublic Opinion Quarterly 51: S156–S172.
Gul, F. (1991) ‘A Theory of Disappointment AversionEconometrica 59: 667–686.
Gunnersson, S., Shogren, J. F., and Cherry, T. L. (2003) ‘Are Preferences for Skewness Fixed or Fungible?Economics Letters 80: 113–121.
Hammitt, J. K. and Graham, J. D. (1999) ‘Willingness to Pay for Health Protection: Inadequate Sensitivity to Probability?Journal of Risk and Uncertainty 18: 33–62.
Hanemann, W. M. (1984) ‘Welfare Evaluations in Contingent Valuation Experiments with Discrete ResponsesAmerican Journal of Agricultural Economics 66: 332–341.
Hanemann, W. M. (1991) ‘Willingness to Pay and Willingness to Accept: How Much Can They Differ?American Economic Review 81: 635–647.
Hanemann, W. M. (1994) ‘Valuing the Environment through Contingent ValuationJournal of Economic Perspectives 8: 19–43.
Hanley, N., Shogren, J. F., and White, B. (2006) Introduction to Environmental Economics. Oxford, UK: Oxford University Press.
Harless, D. W. (1989) ‘More Laboratory Evidence on the Disparity between Willingness to Pay and Compensation DemandedJournal of Economic Behavior and Organization 11: 359–379.
Harless, D., and Camerer, C. (1994) ‘The Predictive Utility of Generalized Expected Utility TheoriesEconometrica 62: 1251–1289.
Harrison, G. W. (1989) ‘Theory and Misbehavior of First-Price AuctionsAmerican Economic Review 79: 749–762.
Harrison, G. W., R. Beekman, L. Brown, L. Clements, T. McDaniel, S. Odom, and M. Williams (1997) ‘Environmental Damage Assessment with Hypothetical Surveys: The Calibration Approach’ in Bowman, M., Brannlund, R., and Kriström, B. (eds.) Topics in Environmental EconomicsAmsterdam: Kluwer Academic Publishers.
Harrison, G. W., E. Johnson, M. M. McInnes, and E. E. Rutström (2003) ‘Individual Choice in the Laboratory: Paradox Reloaded’ Working Paper, Dept. Economics, University of Central Florida, September.
Harrison, G. W., Harstad, R. M., and Rutström, E. E. (2004) ‘Experimental Methods and the Elicitation of ValuesExperimental Economics 7: 123–140.
Harrison, G. W. and List, J. A. (2004) ‘Field ExperimentsJournal of Economics Literature 42: 1009–1055.
Harstad, R. M. (2000) ‘Dominant Strategy Adoption and Bidders’ Experience with Pricing Rules' Experimental Economics 3: 261–280.
Hatcher, L. (1994) A Step-by-Step Approach to Using SAS for Factor Analysis and Structural Equations ModelingCary, NC: SAS Institute.
Hayes, D. J., Shogren, J. F., Shin, S. U., Kliebenstein, J. B. (1995) ‘Valuing Food Safety in Experimental Auction MarketsAmerican Journal of Agricultural Economics 77: 40–53.
Heckman, J. J. (2001) ‘Micro Data, Heterogeneity, and the Evaluation of Public Policy: Nobel LectureJournal of Political Economy 109: 673–748.
Heiner, R. (1983) ‘The Origin of Predictable BehaviorAmerican Economic Review 76: 560–595.
Hey, J. D. and Orme, C. (1994) ‘Investigating Generalizations of Expected Utility Theory Using Experimental DataEconometrica 62: 1291–1326.
Hoban, T. J., and J. Burkhardt (1991) ‘Determinants of Public Acceptance in Meat and Milk Production: North America’ in Wal, P., Weber, G. M., and Wilt, F. J. (eds.) Biotechnology for Control of Growth and Product Quality in Meat Production: Implications and Acceptability. The Netherlands: Pudoc Wageningen.
Hobbs, J. E., Bailey, D., Dickinson, D. L., and Haghiri, M. (2005) ‘Traceability in the Canadian Red Meat Sector: Do Consumers Care?Canadian Journal of Agricultural Economics 53: 47–65.
Hobbs, J. E., Sanderson, K., and Haghiri, M. (2006) ‘Evaluating Willingness-to-Pay for Bison Attributes: An Experimental Auction ApproachCanadian Journal of Agricultural Economics 54: 269–287.
Hoffman, E., Menkhaus, D., Chakravarti, D., Field, R., and Whipple, G. (1993) ‘Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh BeefMarketing Science 12: 318–338.
Hofler, R. and List, J. A. (2004) ‘Valuation on the Frontier, Calibrating Actual and Hypothetical Statements of ValueAmerican Journal of Agricultural Economics 86(1): 213–221.
Holt, C. A. (1986) ‘Preference Reversals and the Independence AxiomAmerican Economic Review 76: 508–515.
Holt, C. A. and Laury, S. K. (2002) ‘Risk Aversion and Incentive EffectsAmerican Economic Review 92: 1644–1655.
Hong, C. S. and Nishimura, N. (2003) ‘Revenue Non-Equivalence between the English and the Second-Price Auctions: Experimental EvidenceJournal of Economic Behavior and Organization 51: 443–458.
Horowitz, J. K. (2005) ‘The Becker-DeGroot-Marschak Mechanism is not Always Incentive Compatible, even for Non-Random Goods’ Working Paper, Department of Agricultural and Resource Economics, University of Maryland, March.
Horowitz, J. K. and McConnell, K. E. (2000) ‘Values Elicited from Open-Ended Real ExperimentsJournal of Economic Behavior and Organization 41: 221–237.
Horowitz, J. K., List, J. A., and McConnell, K. E. (2006) ‘A Test of Diminishing Marginal ValueEconomica, forthcoming.
Huber, J. and Train, K. (2001) ‘On the Similarity of Classical and Bayesian Estimates of Individual Mean PartworthsMarketing Letters 12: 259–269.
Huck, S. and Weizäcker, G. (2002) ‘Do Players Correctly Estimate What Others Do? Evidence of Conservation in BeliefsJournal of Economic Behavior and Organization 47: 71–85.
Hudson, M. D., Coble, K. O., and Lusk, J. L. (2005) ‘Consistency of Risk Premium MeasuresAgricultural Economics 33: 41–49.
Huffman, W. E., Rousu, M., Shogren, J. F., and Tegene, A. (2003) ‘Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental AuctionsJournal of Agricultural and Resource Economics 28: 481–502.
Huffman, W. E., Rousu, M., Shogren, J. F., and Tegene, A. (2004) ‘Consumers’ Resistance to Genetically Modified Foods in the US: The Role of Information in an Uncertain Environment' Journal of Agricultural and Food Industrial Organization 2: Article 8.
Ibehndahl, G., Isaacs, S., and Trimble, R. (2002) ‘Financial Information Base of Participants in FSA Borrower TrainingJournal of Extension 40.
Irwin, J. R., McClelland, G. H., McKee, M., Schulze, W. D., and Norden, N. E. (1998) ‘Payoff Dominance vs. Cognitive Transparency in Decision MakingEconomic Inquiry 36: 272–285.
Jaeger, S. R. and Harker, R. (2005) ‘Consumer Evaluation of Novel Kiwifruit: Willingness-to-PayJournal of the Science of Food and Agriculture 85: 2519–2526.
Jaeger, S. R., Lusk, J. L., House, L. O., Valli, C., Moore, M., Morrow, B. and Traill, W. B. (2004) ‘Acceptance of Genetically Modified Foods: Non-Hypothetical Experimental MarketsFood Quality and Preference 15: 701–714.
Jensen, M. and Murphy, K. J. (1990) ‘Performance Pay and Top-Management IncentivesJournal of Political Economy 98: 225–264.
Kachelmeier, S. J. and Shehata, M. (1992) ‘Examining Risk Preferences under High Monetary Incentives: Experimental Evidence for the People's Republic of ChinaAmerican Economic Review 82: 1120–1140.
Kagel, J. H. (1995) ‘Auctions: A Survey of Experimental Research’ in The Handbook of Experimental Economics, Kagel, J. H. and Roth, A. E. (eds.) Princeton University Press, Princeton, NJ, pp. 501–585.
Kagel, J. H. and Levin, D. (2002) Common Value Auctions and the Winner's Curse. Princeton, NJ: Princeton University Press.
Kagel, J. H., Harstad, R. M., and Levin, D. (1987) ‘Information Impact and Allocation Rules in Auctions with Affiliated Private Values: A Laboratory StudyEconometrica 55: 1275–1304.
Kagel, J. H. and Levin, D. (1993) ‘Independent Private Value Auctions: Bidder Behavior in First, Second-, and Third Price Auctions with Varying Numbers of BiddersEconomic Journal 103: 868–879.
Kahneman, D. and Tversky, A. (1979) ‘Prospect Theory: An Analysis of Decision under RiskEconometrica 47: 263–291.
Kahneman, D. and Tversky, A. (eds.) (2000) Choices, Values, and Frames. Cambridge, UK: Cambridge University Press.
Kahneman, D., Knetsch, J. L., and Thaler, R. H. (1990) ‘Experimental Tests of the Endowment Effect and the Coase TheoremThe Journal of Political Economy 98: 1325–1348.
Kajii, A. and Morris, S. (1997) ‘The Robustness of Equilibria to Incomplete InformationEconometrica 65: 1238–1310.
Kalaitzandonakes, N. and Bijman, J. (2003) ‘So Who's Driving Biotech Acceptance?Nature Biotechnology 21: 336–339.
Karni, E. and Safra, Z. (1986) ‘Vickrey Auctions in the Theory of Expected Utility with Rank-Dependent ProbabilitiesEconomics Letters 20: 15–18.
Karni, E. and Safra, Z. (1987) ‘Preference Reversals and the Observability of Preferences by Experimental MethodsEconometrica 55: 675–685.
Kassardjian, E., Gamble., J., Gunson, A., and Jaeger, S. R. (2005) ‘A New Approach to Elicit Consumers’ Willingness to Purchase Genetically Modified Apples' British Food Journal 107: 541–555.
Katsaras, N., P. Wolfson, J. Kinsey, and B. Senauer (2001) ‘Data Mining: A Segmentation Analysis of U.S. Grocery Shoppers’ Working Paper 01–01. St. Paul, MN: University of Minnesota, Retail Food Industry Center.
Kaufman, L. and Rousseeuw, P. J. (2005) Finding Groups in Data: An Introduction to Cluster Analysis. Wiley-Interscience.
Killinger, K. M., Calkins, C. R.Umberger, W. J., Feuz, D. M., and Eskridge, K. M. (2004a) ‘Consumer Visual Preference and Value for Beef Steaks Differing in Marbling Level and ColorJournal of Animal Science 82: 3288–3293.
Killinger, K. M., Calkins, C. R.Umberger, W. J., Feuz, D. M., and Eskridge, K. M. (2004b) ‘Consumer Sensory Acceptance and Value for Beef Steaks of Similar Tenderness, but Differing in Marbling LevelJournal of Animal Science 82: 3294–3301.
Killinger, K. M., Calkins, C. R.Umberger, W. J., Feuz, D. M., and Eskridge, K. M. (2004c) ‘A Comparison of Consumer Sensory Acceptance and Value of Domestic Beef Steaks and Steaks from a Branded, Argentine Beef ProgramJournal of Animal Science 82: 3302–3307.
Kim, J. O. and Mueller, C. W. (1978) Introduction to Factor Analysis: What it is and How to Do It. University Paper Series on Quantitative Applications in the Social Sciences, Series No. 07–013. Newbury Park, CA: Sage Publications.
Kirby, K. N. (1997) ‘Bidding on the Future: Evidence against Normative Discounting of Delayed RewardsJournal of Experimental Psychology: General 126: 54–70.
Kirk, R. E. (1994) Experimental Design: Procedures for Behavioral Sciences (3rd edn.) Pacific Grove CA: Brooks Cole.
Klemperer, P. (1999) ‘Auction Theory: A Guide to the LiteratureJournal of Economics Surveys 13: 227–286.
Klemperer, P. (2004) Auctions: Theory and Practice. Princeton NJ.: Princeton University Press.
Kline, P. (2002) An Easy Guide to Factor Analysis. Routledge, New York, NY.
Kling, C. L., J. A. List, and J. Zhao (2003) ‘The WTP/WTA Disparity: Have we been Observing Dynamic Values but Interpreting Them as Static?’ Working Paper 03-WT 333, Center for Agricultural and Rural Development, Iowa State University, May.
Knetsch, J. L. and Sinden, J. A. (1984) ‘Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of ValueQuarterly Journal of Economics 99: 507–521.
Knetsch, J. L., Tang, F. F., and Thaler, R. H. (2001) ‘The Endowment Effect and Repeated Market Trials: Is the Vickrey Auction Demand Revealing?Experimental Economics 4: 257–269.
Koenker, R. and Hallock, K. F. (2001) ‘Quantile RegressionJournal of Economic Perspectives 15: 143–156.
Koenker, R. and Bassett, G. (1978) ‘Regression QuantilesEconometrica 46: 33–50.
Kolstad, C. D. and Guzman, R. M. (1999) ‘Information and the Divergence between Willingness to Accept and Willingness to PayJournal of Environmental Economics and Management 38: 66–80.
Kraemer, H. C. and Thiemann, S. (1987) How Many Subjects?Newbury Park, CA: Sage Publications.
Krishna, V. (2002) Auction Theory. Elsevier Science: Academic Press.
Krugman, P. (1998) ‘Two Cheers for FormalismEconomic Journal 108: 1829–1836.
Kupper, L. L. and Hafner, K. B. (1989) ‘How Appropriate are Popular Sample Size Formulas?The American Statistician 43: 101–105.
Lange, C., Martin, C., Chabanet, C., Combris, P., and Issanchou, S. (2002) ‘Impact of the Information Provided to Consumers on their Willingness-to-Pay for Champagne: Comparison with Hedonic ScoresFood Quality and Preference 13: 597–608.
Lazear, E. and Rosen, S. (1981) ‘Rank-Order Tournaments as Optimal Labor ContractsJournal of Political Economy 89: 841–864.
Lerner, J., Small, D., and Loewenstein, G. (2004) ‘Heart Strings and Purse Strings: Carry-Over Effects of Emotions on Economic TransactionsPsychological Science 15: 337–341.
Levitt, S. D. and J. A. List (2005) ‘What Do Laboratory Experiments Tell Us About the Real World?’ Working Paper, Department of Economics, University of Chicago, September 12.
Levy, P. and Lemeshow, S. (1991) Sampling of Populations: Methods and Applications, New York: John Wiley and Sons Ltd.
Lichtenstein, S. and Slovic, P. (1971) ‘Reversals of Preference Between Bids and Choices in Gambling DecisionsJournal of Experimental Psychology 89: 46–55.
Lin, T. and Schmidt, P. (1984) ‘A Test of the Tobit Specification Against an Alternative Suggested by CraggReview of Economics and Statistics 66: 174–177.
List, J. A. (2001) ‘Do Explicit Warnings Eliminate the Hypothetical Bias in Elicitation Procedures? Evidence from Field Auctions for SportscardsAmerican Economic Review 91: 1498–1507.
List, J. A. (2002) ‘Preference Reversals of a Different Kind: The “More is Less” PhenomenonAmerican Economic Review 92: 1636–1643.
List, J. A. (2003) ‘Does Market Experience Eliminate Market Anomalies?Quarterly Journal of Economics 118: 41–71.
List, J. A. (2004) ‘The Nature and Extent of Discrimination in the Marketplace: Evidence from the FieldQuarterly Journal of Economics 119: 49–89.
List, J. A. and Gallet, C. A. (2001) ‘What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?Environmental and Resource Economics 20: 241–54.
List, J. A. and Lucking-Reiley, D. (2000) ‘Demand Reduction in a Multi-Unit Auction: Evidence from a Sportscard Field Experiment,’ American Economic Review 90: 961–972.
List, J. A. and Shogren, J. F. (1998) ‘Calibration of the Differences Between Actual and Hypothetical Valuations in a Field ExperimentJournal of Economic Behavior and Organization 37: 193–205.
List, J. A. and Shogren, J. F. (1999) ‘Price Information and Bidding Behavior in Repeated Second-Price Auctions.’ American Journal of Agricultural Economics 81: 942–949.
List, J. A., Margolis, M., and Shogren, J. F. (1998) ‘Hypothetical-Actual Bid Calibration of a Multi-Good Auction.’ Economics Letters 60: 263–268.
Loewenstein, G. (1988) ‘Frames of Mind in Intertemporal Choice.’ Management Science 34: 200–214.
Lou, G. Y. (2002) ‘Collective Decision-Making and Heterogeneity in Tastes.’ Journal of Business and Economic Statistics April, Vol. 20, No. 2; pp. 213–226.
Loureiro, M. L., Umberger, W. J., and Hine, S. (2003) ‘Testing the Initial Endowment Effect in Experimental AuctionsApplied Economics Letters 10: 271–276.
Louviere, J. J., Hensher, D. A., and Swait, J. D. (2000) Stated Choice Methods: Analysis and Application. Cambridge: Cambridge University Press.
Luce, R. D. (1959) Individual Choice Behavior. New York, NY: John Wiley & Sons.
Lucking-Reiley, D. (1999) ‘Using Field Experiments to Test Equivalence between Auction Formats: Magic on the Internet.’ American Economic Review 89: 1063–1080.
Lucking-Reiley, D. (2000) ‘Vickrey Auctions in Practice: From Nineteenth-Century Philately to Twenty-First-Century E-CommerceJournal of Economic Perspectives 14: 183–192.
Lunander, A. and Nilsson, J. E. (2004) ‘Taking the Lab to the Field: Experimental Tests of Alternative Mechanisms to Procure Multiple ContractsJournal of Regulatory Economics 25: 39–58.
Lusk, J. L. (2003) ‘An Experimental Test of the Commitment Cost TheoryAmerican Journal of Agricultural Economics 85: 1316–1322.
Lusk, J. L. and Fox, J. A. (2003) ‘Value Elicitation in Laboratory and Retail EnvironmentsEconomics Letters 79: 27–34.
Lusk, J. L. and Hudson, D. (2004) ‘Effect of Monitor-Subject Cheap Talk on Ultimatum Game OffersJournal of Economic Behavior and Organization 54: 439–443, July.
Lusk, J. L. and Coble, C. H. (2005) ‘Risk Perceptions, Risk Preference, and Acceptance of Risky FoodAmerican Journal of Agricultural Economics 87: 393–405.
Lusk, J. L. and Norwood, B. (2005) ‘Effect of Experimental Design on Choice-Based Conjoint Valuation EstimatesAmerican Journal of Agricultural Economics 87: 771–785.
Lusk, J. L. and M. Rousu (2006) ‘Market Price Endogeneity and Accuracy of Value Elicitation Mechanisms’ Experimental Methods in Environmental and Resource EconomicList, John (ed.) Edward Elgar Publishing. forthcoming.
Lusk, J. L. and Schroeder, T. C. (2006) ‘Auction Bids and Shopping ChoicesAdvances in Economic Analysis and Policy, forthcoming.
Lusk, J. L., Fox, J. A., Schroeder, T. C., Mintert, J., and Koohmaraie, M. (2001a) ‘In-Store Valuation of Steak TendernessAmerican Journal of Agricultural Economics 83 539–550.
Lusk, J. L., Daniel, M. S., Mark, D., and Lusk, C. L. (2001b) ‘Alternative Calibration and Auction Institutions for Predicting Consumer Willingness to Pay of Nongenetically Modified Corn Chips.’ Journal of Agricultural and Resource Economics 26: 40–57.
Lusk, J. L., Feldkamp, T., and Schroeder, T. C. (2004a) ‘Experimental Auction Procedure: Impact on Valuation of Quality Differentiated GoodsAmerican Journal of Agricultural Economics 86: 389–405.
Lusk, J. L., House, L. O., Valli, C., Jaeger, S. R., Moore, M., Morrow, B., and Traill, W. B. (2004b) ‘Effect of Information about Benefits of Biotechnology on Consumer Acceptance of Genetically Modified Food: Evidence from Experimental Auctions in United States, England, and FranceEuropean Review of Agricultural Economics 31 July: 179–204.
Lusk, J. L., House, L. O., Valli, C., Jaeger, S. R., Moore, M., Morrow, B., and Traill, W. B. (2005) ‘Consumer Welfare Effects of Introducing and Labeling Genetically Modified Food.’ Economics Letters 88: 382–88, September.
Lusk, J. L., C. Alexander, and M. Rousu (2006a) ‘Designing Experimental Auctions for Marketing Research: Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding.’ Working Paper, Department of Agricultural Economics, Oklahoma State University.
Lusk, J. L., Pruitt, J. R. and Norwood, B. (2006b) ‘External Validity of a Field ExperimentEconomics Letters 931: 285–290.
Lusk, J. L., Traill, W. B., House, L. O., Valli, C., Jaeger, S. R., Moore, M., and Morrow, B. (2006c) ‘Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European UnionJournal of Agricultural Economics 57: 1–21.
Machina, M. J. (1982) ‘Expected Utility Analysis Without the Independence AxiomEconometrica 50: 1089–1122.
Mansfield, C. (1998) ‘A Consistent Method for Calibrating Contingent Value Survey DataSouthern Economic Journal 64: 665–681.
Marcellino, D. (2006) ‘Valuing Farm Records’. Unpublished M. S. Thesis. Department of Agricultural Economics, Purdue University.
Marette, S., J. Roosen, S. Blanchemanche, and P. Verger (2006) ‘Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information’ Iowa State University, Center for Agricultural and Rural Development (CARD) Publication 06-wp421, April.
Margolis, M. and Shogren, J. F. (2004) ‘Implementing the Efficient Auction: Initial Results from the LabEconomics Letters 84: 141–147.
Masters, W. A. and Sanogo, D. (2002) ‘Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in MaliAmerican Journal of Agricultural Economics 84: 974–989.
McAfee, R. P. and McMillan, J. (1987) ‘Auctions and BiddingJournal of Economic Literature 25: 699–738.
McClelland, G., Schulze, W. and Coursey, D. (1993) ‘Insurance for Low-Probability Hazards: A Biomodal Response to Unlikely EventsJournal of Risk and Uncertainty 7: 95–116.
McDonald, J. F. and Moffitt, R. A. (1980) ‘The Uses of Tobit AnalysisReview of Economics and Statistics 62: 318–321.
Mead, P. L., Slutsker, V., Dietz, L., McCaig, J., Bresee, C., Shapiro, P., Griffin, , and Tauxe, R. (1990) ‘Food-Related Illness and Death in the United StatesEmerging Infectious Diseases 5: 607–625.
Melton, B. E., Colette, W. A., and Willham, R. L. (1994) ‘Imputing Input Characteristic Values from Optimal Commercial Breed or Variety Choice DecisionsAmerican Journal of Agricultural Economics 76: 478–491.
Melton, B. E., Huffman, W. E., and Shogren, J. F. (1996a) ‘Economic Values of Pork Attributes: Hedonic Price Analysis of Experimental Auction Data.’ Review of Agricultural Economics 18: 613–627.
Melton, B. E., Huffman, W. E., Shogren, J. F., and Fox, J. A. (1996b) ‘Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork ChopsAmerican Journal of Agricultural Economics 78: 916–923.
Menkhaus, D. J. (1992) ‘An Empirical Application of Laboratory Experimental Auctions in Marketing ResearchJournal of Agricultural and Resource Economics 17: 44–55.
Milgrom, P. (2004) Putting Auction Theory to Work. Cambridge: Cambridge University Press.
Milgrom, P. R. and Weber, R. J. (1982) ‘A Theory of Auctions and Competitive BiddingEconometrica 50: 1089–1122.
Miller, G. and C. Plott (1985) ‘Revenue Generating Properties of Sealed-bid Auctions: An Experimental Analysis of One-price and Discriminative Auctions’ in Smith, V. L. (ed.) Research in Experimental EconomicsGreenwich, CT: JAI press, Inc, Vol 3. pp. 159–182.
Montgomery, D. C. (2000) Design and Analysis of Experiments. New York, NY: John Wiley & Sons Ltd.
Mowen, J. C. (2004) ‘Exploring the Trait of Competitiveness and Its Consumer Behavior ConsequencesJournal of Consumer Psychology 14: 52–63.
Mussa, M. and Rosen, S. (1978) ‘Monopoly and Product QualityJournal of Economic Theory 18: 301–317.
Nalley, L., D. Hudson, and G. Parkhurst (2004) ‘The Impacts of Taste, Location of Origin, and Health Information on Market Demand for Sweet Potatoes’ Mississippi State University Department of Agricultural Economics Research Report 2004–001, July.
Neill, H., Cummings, R., Ganderton, P., Harrison, G., and McGukin, T. (1994) ‘Hypothetical Surveys and Real Economic CommitmentsLand Economics 70: 145–154.
Neilson, W. (1994) ‘Second Price Auctions without Expected UtilityJournal of Economic Theory 62: 136–151.
Nevo, A. (2001) ‘Measuring Market Power in the Ready-to-Eat Cereal IndustryEconometrica 69: 307–342.
Norwood, F. B. and J. L. Lusk (2006) ‘The Dual Nature of Choice: When Personality and Choice Collide’ Working Paper, Department of Agricultural Economics, Oklahoma State University.
Noussair, C., Plott, C. and Riezman, R. (1995) ‘An Experimental Investigation of the Patterns of International TradeAmerican Economic Review 85: 462–491.
Noussair, C., Robin, S. and Ruffieux, B. (2002) ‘Do Consumers Not Care About Biotech Foods or Do They Just Not Read the Labels?Economics Letters 75: 47–53.
Noussair, C., Robin, S. and Ruffieux, B. (2004a) ‘Revealing Consumers’ Willingness-to-Pay: A Comparison of the BDM Mechanism and the Vickrey Auction' Journal of Economic Psychology 25: 725–741.
Noussair, C., Robin, S. and Ruffieux, B. (2004b) ‘A Comparison of Hedonic Rating and Demand-Revealing AuctionsFood Quality and Preference 15: 393–402.
Noussair, C., Robin, S. and Ruffieux, B. (2004c) ‘Do Consumers Really Refuse to Buy Genetically Modified Food?The Economic Journal 114: 102–120.
Nunnally, J. C. and Bernstein, I. H. (1994) Psychometric Theory 3rd edn. New York, NY: McGraw-Hill.
Organic Consumers Association. (2002) ‘Irradiation Home Page.’ http://organicconsumers.org/irradlink.html
Parkhurst, G., Shogren, J. F. and Dickinson, D. L. (2004) ‘Negative Values in Vickrey AuctionsAmerican Journal of Agricultural Economics 86: 222–235.
Pennock, D. M., Lawrence, S., Giles, C. L., and Nielsen, F. A. (2001) ‘The Real Power of Artificial MarketsScience 291: 987–988.
Pennings, J. M. E., Wansink, B., and Meulenberg, M. T. G. (2002) ‘A Note on Modeling Consumer Reactions to a Crisis: The Case of the Mad Cow DiseaseInternational Journal of Research in Marketing 19: 91–100.
Perry, M. and Reny, P. J. (2002) ‘An Efficient AuctionEconometrica 70: 1199–1212.
Peters, E., Slovic, P., and Gregory, R. (2003) ‘The Role of Affect in the WTA/WTP DisparityJournal of Behavioral Decision Making 16: 309–330.
Phaneuf, D. J., Herriges, J. A., and Kling, C. L. (1998) ‘Valuing Water Quality Improvements using Revealed Preference Methods when Corner Solutions are PresentAmerican Journal of Agricultural Economics 80: 1025–1031.
Phaneuf, D. J., Herriges, J. A., and Kling, C. L. (2000) ‘Estimation and Welfare Calculations in a Generalized Corner Solution Model with an Application to Recreation DemandReview of Economics and Statistics 82: 83–92.
Platter, W. J., Tatum, J. D., Belk, K. E., Koontz, S. R., Chapman, P. L., and Smith, G. C. (2005) ‘Effects of Marbling and Shear Force on Consumers’ Willingness to Pay for Beef Strip Loin Steaks' Journal of Animal Science 83: 890–899.
Plott, C. R. (1991) ‘Will Economics Become an Experimental Science?Southern Economic Journal 57: 901–919.
Plott, C. R. (1994) ‘Market Architectures, Institutional Landscapes and Testbed ExperimentsEconomic Theory 4: 3–10.
Plott, C. R. (1996) ‘Rational Individual Behavior in Markets and Social Choice Processes’ in Arrow, K.et al. (eds.) The Rational Foundations of Economic Behavior. London, Macmillan, New York: St Martin Press.
Plott, C. R. and K. Y. Chen. (2002) ‘Information Aggregation Mechanisms: Concept, Design and Implementation for a Sales Forecasting Problem’ California Institute of Technology, Social Science Working Paper 1131, March.
Plott, C. R. and Zeiler, K. (2005) ‘The Willingness to Pay – Willingness to Accept Gap, The “Endowment Effect,” Subject Misconceptions and Experimental Procedures for Eliciting ValuationsAmerican Economic Review 95: 530–545.
Pond, G. A. (1931) ‘The Place of Farm Accounting in ResearchJournal of Farm Economics 13: 49–56.
Powell, J. (1984) ‘Least Absolute Deviations Estimation for the Censored Regression ModelJournal of Econometrics 25: 303–325.
Pratt, J. W. (1964) ‘Risk Aversion in the Small and in the LargeEconometrica 32: 122–136.
Quiggin, J. (1982) ‘A Theory of Anticipated UtilityJournal of Economic Behavior and Organization 3: 323–343.
Randall, A. (1997) ‘Calibration of CV responses: Discussion’ in Bjornstad, D. and Kahn, J. (eds.) The Contingent Valuation of Environmental Resources, London: Edgar Elgar, 198–207.
Randall, A. and Stoll, J. (1980) ‘Consumer's Surplus in Commodity SpaceAmerican Economic Review 70: 449–455.
Romesburg, C. (1984) Cluster Analysis for Researchers.Belmont, Calif: Lifetime Learning Publications.
Roosen, J., Hennessy, D. A., Fox, J. A., and Schreiber, A. (1998) ‘Consumers’ Valuation of Insecticide Use Restrictions: An Application to Apples' Journal of Agricultural and Resource Economics 23: 367–84.
Rousu, M., Huffman, W. E., Shogren, J. F., and Tegene, A. (2004a) ‘Estimating the Public Value of Conflicting Information: The Case of Genetically Modified FoodsLand Economics 80: 125–135.
Rousu, M., Huffman, W. E., Shogren, J. F., and Tegene, A. (2004b) ‘Are United States Consumers Tolerant of Genetically Modified Foods?Review of Agricultural Economics 26: 19–31.
Rousu, M., Monchuk, D. C., Shogren, J. F., and Kosa, K. M. (2005) ‘Consumer Willingness to Pay for “Second-Generation” Genetically Engineered Products and the Role of Marketing InformationJournal of Agricultural and Applied Economics 37: 647–657.
Rozan, A., Stenger, A., and Willinger, M. (2004) ‘Willingness-to-pay for Food Safety: An Experimental Investigation of Quality Certification on Bidding BehaviourEuropean Review of Agricultural Economics 31: 409–425.
Rutström, E. E. (1998). ‘Home-Grown Values and Incentive Compatible Auction DesignInternational Journal of Game Theory 27: 427–441.
Seip, K. and Strand, J. (1992) ‘Willingness to Pay for Environmental Goods in Norway: A Contingent Valuation Study with Real PaymentEnvironmental and Resource Economics 2: 91–106.
Servan-Schreiber, E., Wolfers, J., Pennock, D. M., and Galebach, B. (2004) ‘Prediction Markets: Does Money Matter?’ Electronic Markets 14: 2443–2251.
Shafir, E., Diamond, P., and Tversky, A. (1997) ‘Money IllusionQuarterly Journal of Economics 112: 341–374.
Shaw, W. D., Nayga, R. M. Jr., and Silva, A. (2006) ‘Health Benefits and Uncertainty: An Experimental Analysis of the Effects of Risk Presentation on Auction Bids for a Healthful ProductEconomics Bulletin 4: 1–8.
Shin, S. Y., Kliebenstein, J., Hayes, D. J., and Shogren, J. F. (1992) ‘Consumer Willingness to Pay for Safer Food ProductsJournal of Food Safety 13: 51–59.
Shipman, D. R. (2001) ‘Marketing of Grains in Today's Evolving Markets’ Paper presented at the meeting ‘Strategies for Coexistence of GMO, Non-GMO, and Organic Crop Production,’ Minneapolis, MN, November 28.
Shogren, J. F. (1990) ‘The Impact of Self-Protection and Self-Insurance on Individual Response to RiskJournal of Risk and Uncertainty 3: 191–204.
Shogren, J. F. (1997) ‘Self-Interest and Equity in a Bargaining Tournament with Non-Linear PayoffsJournal of Economic Behavior and Organization 32: 383–394.
Shogren, J. F. (2005) ‘Experimental Methods and Valuation’ in Handbook of Environmental Economics.Mäler, K. G. and Vincent, J., (eds.) Amsterdam: North-Holland.
Shogren, J. F. and Crocker, T. (1994) ‘Rational Risk Valuation with Sequential Reduction OpportunitiesEconomics Letters 44: 241–248.
Shogren, J. and L. Tadevosyan (2006) ‘Bidding Behavior in a Consequential Second Price Auction’ Working Paper, University of Wyoming.
Shogren, J. F., Fox, J. A., Hayes, D. J., and Kliebenstein, J. B. (1994) ‘Bid Sensitivity and the Structure of the Vickrey AuctionAmerican Journal of Agricultural Economics 76: 1089–95.
Shogren, J. F., Shin, S. Y., Hayes, D. J., and Kliebenstein, J. B. (1994) ‘Resolving Differences in Willingness to Pay and Willingness to AcceptAmerican Economic Review 84: 255–270.
Shogren, J. F., Fox, J. A., Hayes, D. J., and Roosen, J. (1999) ‘Observed Choices for Food Safety in Retail, Survey, and Auction MarketsAmerican Journal of Agricultural Economics 81: 1192–1199.
Shogren, J. F., List, J. A., and Hayes, D. J. (2000) ‘Preference Learning in Consecutive Experimental AuctionsAmerican Journal of Agricultural Economics 82: 1016–1021.
Shogren, J. F., Margolis, M., Koo, C., and List, J. A. (2001a) ‘A Random nth-Price AuctionJournal of Economic Behavior and Organization 46: 409–421.
Shogren, J. F., Cho, S., Koo, C., List, J., Park, C., Polo, P., and Wilhelmi, R. (2001b) ‘Auction Mechanisms and the Measurement of WTP and WTAResource and Energy Economics 23: 97–109.
Shogren, J. F., Parkhurst, G. M., and McIntosh, C. (2006) ‘Second-Price Auction TournamentEconomics Letters 92: 99–107.
Slovic, P. (1991) ‘The Construction of PreferencesAmerican Psychologist 50: 364–371.
Smith, B. J. and R. H. Warland (1992) ‘Consumer Responses to Milk from rbST-Supplemented Cows’ Bovine Somatotropin and Emerging Issues: An Assessment, Milton, C. Hallberg, (ed.) Westview Special Studies in Agriculture Science and Policy, Westview Press.
Smith, V. L. (1976) ‘Experimental Economics: Induced Value TheoryAmerican Economic Review 66: 274–280.
Smith, V. L. (1980) ‘Experiments with a Decentralized Mechanism for Public Good DecisionsAmerican Economic Review 70: 584–599.
Smith, V. L. (1982) ‘Microeconomic Systems as an Experimental ScienceAmerican Economic Review 72: 923–955.
Smith, V. K. and Mansfield, C. (1998) ‘Buying Time: Real and Hypothetical OffersJournal of Environmental Economics and Management 36: 209–224.
Soler, F. and Sánchez, G. J. M. (2002) ‘Consumers’ Acceptability of Organic Food in Spain: Results from an Experimental Auction Market' British Food Journal 104: 670–687.
Solnick, S. and Hemenway, D. (1996) ‘The Deadweight Loss of Christmas: CommentAmerican Economic Review 86: 1299–1305.
Stoneham, G., Chaudhri, V., Ha, A., and Strappazzon, L. (2003) ‘Auctions for Conservation Contracts: An Empirical Examination of Victoria's BushTender TrialAustralian Journal of Agricultural and Resource Economics 47: 477–500.
Swallow, S. (1994) ‘Value Elicitation in Laboratory Markets: Discussion and Applicability to Contingent ValuationAmerican Journal of Agricultural Economics 76: 1096–1100.
Thaler, R. (1980) ‘Toward a Positive Theory of Consumer ChoiceJournal of Economic Behavior and Organization 1: 39–60.
Tversky, A. and Thaler, R. H. (1990) ‘Anomalies: Preference ReversalsJournal of Economic Perspectives 4: 201–211.
Tversky, A. and Kahneman, D. (1992) ‘Advances in Prospect Theory: Cumulative Representation of UncertaintyJournal of Risk and Uncertainty 5: 297–323.
Tversky, A. and Simonson, I. (1993) ‘Context-dependent PreferencesManagement Science 39: 1179–1189.
Tversky, A. and Fox, C. R. (1995) ‘Weighting Risk and UncertaintyPsychological Review 102: 269–283.
Tversky, A., Slovic, P., and Kahneman, D. (1990) ‘The Causes of the Preference Reversal PhenomenonAmerican Economic Review 80: 204–217.
Umberger, W. J. and Feuz, D. M. (2004) ‘The Usefulness of Experimental Auctions in Determining Consumers’ Willingness to Pay for Quality Differentiated Products' Review of Agricultural Economics 26: 1–16.
Umberger, W. J., Feuz, D. M., Calkins, C. R., and Killinger-Mann, K. (2002) ‘U.S. Consumer Preference and Willingness-to-Pay for Domestic Corn-Fed Beef versus International Grass-Fed Beef Measured Through an Experimental AuctionAgribusiness: An International Journal 18: 491–504.
Umberger, W. J., Feuz, D. M., Calkins, C. R., and Sitz, B. M. (2003) ‘Country-of-Origin Labeling of Beef Products: U.S. Consumers’ Perceptions' Journal of Food Distribution Research 34: 103–116.
U.S. Bureau of the Census. ‘U.S. Census Bureau.’ <http://www.census.gov/>
U.S. Food and Drug Administration (FDA) (1999) Progress and Perspective Food Safety Initiative FY Annual Report.
U.S. Dept. of Agriculture, National Agricultural Statistics Service (NASS), Acreage (2005) June 30.
Van Ravenswaay, E. O. (1988) ‘How Much Food Safety Do Consumers Want? An Analysis of Current Studies and Strategies for Future Research’ in Demands in the Marketplace: Public Policy in Relation to Food Safety, Quality and Human Health, Katherine, L. Clancy, (ed.) Washington DC: Resources for the Future.
Vickrey, W. (1961) ‘Counterspeculation, Auctions and Competitive Sealed TendersJournal of Finance 16 March: 8–37.
Vickrey, W. (1962) ‘Auctions and Bidding Gamess’ Recent Advances in Game Theory. Papers Delivered at a Meeting of the Princeton University Conference, October [sic] 4–6, 1961, Princeton University Conference, pp. 15–29.
Viscusi, W. K. (1989) ‘Prospective Reference Theory: Toward an Explanation of the ParadoxesJournal of Risk and Uncertainty 2: 235–263.
Viscusi, W. K., Magat, W. A., and Huber, J. (1987) ‘An Investigation of the Rationality of Consumer Valuations of Multiple Health RisksRAND Journal of Economics 18: 465–479.
Waldfogel, J. (1993) ‘The Deadweight Loss of ChristmasAmerican Economic Review 83: 1328–1336.
Waldfogel, J. (1996) ‘The Deadweight Loss of Christmas: ReplyAmerican Economic Review 86: 1306–1308.
Wertenbroch, K., and Skiera, B. (2002) ‘Measuring Consumers’ Willingness to Pay at the Point of Purchase' Journal of Marketing Research 39: 228–241.
Wilson, T. D. and Schooler, J. W. (1991) ‘Thinking Too Much: Introspection Can Reduce the Quality of Preferences and DecisionsJournal of Personality and Social Psychology 60: 181–192.
Wilson, T. D. and LaFleur, S. J. (1995) ‘Knowing What You'll Do: Effects of Analyzing Reasons on Self-PredictionJournal of Personality and Social Psychology 68: 21–35.
Wolfers, J. and Zitzewitz, E. (2004) ‘Prediction MarketsJournal of Economic Perspectives 18: 107–126.
Woodland, B. M. and Woodland, L. M. (1999) ‘Expected Utility, Skewness, and the Baseball Betting MarketApplied Economics 31: 337–345.
World Health Organization (2000) Food Safety – A Worldwide Public Health Issue (http://www.who.int/fsf/fctshtfs.htm#Recognition of food safety at international level).
Zhao, J. and Kling, C. L. (2001) ‘A New Explanation for the WTP/WTA DisparityEconomics Letters 73: 293–300.
Zhao, J. and Kling, C. L. (2004) ‘Willingness-to-Pay, Compensating Variation, and the Cost of CommitmentEconomic Inquiry 42: 503–571.