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Digital Innovation Strategy

Authors

Aija Leiponen, Cornell University, New York
Published 2023

Description

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.…

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Key features

  • Utilizes a historical approach to describe the origins of relevant technology markets and the indications of future developments to give students a deeper understanding of the dynamic nature of technological change and its interaction with economic change
  • Provides opportunities to apply economic theories to real companies and markets through study questions at the end of each chapter. A complete business case study is presented at the end of each section to explore the preceding frameworks in real-life settings
  • Explains and illustrates research-based frameworks in each chapter to demonstrate how they inform the business strategy of firms and give students the tools to develop evidence-based strategic insights

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