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8 - Harry Potter and children's fantasy since the 1990s

Published online by Cambridge University Press:  05 April 2016

Michael Levy
Affiliation:
University of Wisconsin, Stout
Farah Mendlesohn
Affiliation:
Anglia Ruskin University, Cambridge
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Summary

Throughout this book we have seen a slow, progressive extension of the age groups for which children's fantasy was being written. By the 1980s it was clear that there was a developing teen market; as we entered the 1990s the sense that there was a distinction between children's fantasy and fantasy for teens became stronger, with clear markers separating the teen market from the children's market, to the degree that it no longer made sense for publishers and authors to conflate the two age groups and their literature. We need to emphasize, however, that there has never been a time when teens and adults did not continue to read fantasy written for children. As it is not possible to say that the age of a protagonist is an absolute indicator of the target market, in essence the division that emerged was between fiction which recognizes puberty and adolescence, and that which does not. This chapter is concerned entirely with that which does not.

Social realism in fantasy

In the late 1980s and early 1990s children's fantasy appeared to be in decline, overtaken by the demand for social realism. This change in the market was one of the contributing factors in the growing division between children's and teen or Young Adult fiction. Although books for both groups could include material that was quite threatening (particularly to parents), the influence of social realism made it likely that books for older children would tend to be more grim or violent. Books for children, however, tended towards younger protagonists, lighter endings, cartoon violence and no sex. Books for teens headed in the opposite direction. It became increasingly untenable to market traditional fantasy to older teens. This division between children's and Young Adult fiction can be disputed but it is the one we will use here.

Some children's writers whose careers continued felt it was possible to write both social realism and the fantastic. In the introduction to her 1971 collection West of Widdershins, Barbara Sleigh wrote: ‘Why should we feel that it [magic] should always be in period dress? Surely, if we look for it, it can be found in the class-room, the public parks, in anyone's back garden, even in supermarkets.’ She had already demonstrated how this might be done in her own Carbonel (1955), which we discussed in Chapter 5.

Type
Chapter
Information
Children's Fantasy Literature
An Introduction
, pp. 161 - 194
Publisher: Cambridge University Press
Print publication year: 2016

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References

Baker, Deirdre and Setterington, Ken. A Guide to Canadian Children's Books (Toronto: McClelland & Stewart, 2003).
Bryfonski, Dedria. Political Issues in J. K. Rowling's Harry Potter Series (Detroit: Greenhaven Press/Gale Cengage Learning, 2009). One of the more interesting of the many monographs and essay collections on Rowling's work, this book places the series within the political context of the contemporary UK.
Byatt, A. S.Harry Potter and the Childish Adult’, The New York Times, 7 July 2003, A13.Google Scholar
Jackson, Anna, Coats, Karen and McGillis, Roderick (eds.). The Gothic in Children's Literature: Haunting the Borders (New York and London: Routledge, 2008). Another valuable essay collection.
Jones, Diana Wynne. The Tough Guide to Fantasyland, rev. edn (New York: Firebird, 1996). Hilarious spoof and critique of the cliches of secondary-world fantasy.
Jones, Patrick. What's So Scary About R. L. Stine? (Lanham, MD: Scarecrow Press, 1998). Well executed study of the most popular fantasy writer of his day.
Levy, Michael. ‘Children and Salvation in David Almond's Skellig’, Foundation: The International Journal of Science Fiction, 88 (Summer 2003), 26–32.Google Scholar
McCarron, K. ‘Point Horror and the Point of Horror’, in Reynolds, Kimberley, Brennan, Geraldine and McCarron, Kevin (eds.), Frightening Fiction (London: Continuum 2001), 19–52. A study of the development of the Point Horror series, which for the first time introduced horror fiction specifically written for children and younger teens.
Nel, Philip. ‘Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter.The Lion and the Unicorn, 29/2 (2005), 236–67.Google Scholar
Pennington, John. ‘From Elfland to Hogwarts, or the Aesthetic Trouble with Harry Potter.The Lion and the Unicorn, 26/1 (2002), 78–97.Google Scholar
Rosenberg, Teya et al. (eds.). Diana Wynne Jones: An Exciting and Exacting Wisdom (New York: Peter Lang, 2002). Strong collection of essays on Jones's work.

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