With its theme of ‘Feeding the Planet: Energy for Life,’ the 2105 Milan International Exposition sought to link food cultivation, production, and consumption practices with the demands they place on our planet. Fair organizers wished to create ‘an Expo in which content and container, signifier and signified, are therefore no longer separated but become a single whole’ (Milan Expo 2015a, p. 5). Possibly no country took this brief as seriously as South Korea (Republic of Korea), with their ambitious theme, ‘Hansik, Food for the Future: You Are What You Eat.’ Hansik, Korea's vegetable-heavy cuisine which features fermentation, was set out as a solution to the problems of world hunger, obesity, and scarce resources. This chapter considers how the pavilion's interactive installations and its attractive, young Korean hosts maximized the possibilities for generating affect, generating an energy that exploded out into the city of Milan during ‘Korea Week’ in June. I will argue that the modes used to communicate the wonders of hansik largely failed to adequately consider the embodied and cultural dimensions of food, particularly for its largely Italian exposition audience. While the pavilion maximized affect by appealing to the visual and the aural faculties, offering spectators an extraordinarily well integrated, intelligent, and beautifully aestheticized experience, it did not engage the senses of taste and smell, essential pleasure centres for the experience of food.