Skip to main content Accessibility help
×
Hostname: page-component-76fb5796d-25wd4 Total loading time: 0 Render date: 2024-04-25T20:56:02.267Z Has data issue: false hasContentIssue false

2 - ‘Humbug and Co.’: Satirical engagements with advertising 1770–1840

Published online by Cambridge University Press:  22 September 2009

John Strachan
Affiliation:
University of Sunderland
Get access

Summary

They are hooting the empiric,/ The ignorant and incapable fool.

Robert Browning, Paracelsus (1835)

In 1825, The Times published a ‘Parody of a Cambridge Examination Paper’ in which students, instead of being assessed on their knowledge of scripture or the classical languages, were examined on subjects of decidedly more interest to the would-be fashionable Corinthian: London theatres, the finest tailors and shoemakers, and the pleasures of the Fancy (‘Who was Prime Minister when Cribb defeated Molyneux? and where did the battle take place? Explain the terms – “milling, fibbing, cross-buttock, neck and crop, bang up, and prime”’). Advertisers feature heavily in the examination, with the candidates being asked to ‘enumerate the patentees … of liquid blacking’ and to engage in practical criticism of a sole-proprietor jingle by a poetical barber-surgeon:

15. Scan these lines:

‘But for shaving and tooth-drawing,

Bleeding, cabbaging, and sawing,

Dicky Gossip, Dicky Gossip is the man!’

What is known of the character and history of Dicky Gossip?

The examination also tests students' command of the best-advertised quack medicines, beginning with an exhortation to sketch the topography of Samuel Solomon's premises in Liverpool and concluding by asking candidates to demonstrate a sound knowledge of some of the principal brands of proprietorial medicines:

5. Give a ground-plan of Gilead-house. Mention the leading topics of the Guide to Health, with some account of Fothergill's Cough Pills, Daffey's Elixir, Blain's Distemper Powders, Beddome's Powders for Children, and Hooper's Female Pills.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×