Skip to main content Accessibility help
×
Home
Hostname: page-component-99c86f546-cxxrm Total loading time: 0.335 Render date: 2021-12-06T00:20:42.746Z Has data issue: true Feature Flags: { "shouldUseShareProductTool": true, "shouldUseHypothesis": true, "isUnsiloEnabled": true, "metricsAbstractViews": false, "figures": true, "newCiteModal": false, "newCitedByModal": true, "newEcommerce": true, "newUsageEvents": true }

Introduction

Published online by Cambridge University Press:  17 June 2019

Susan Gal
Affiliation:
University of Chicago
Judith T. Irvine
Affiliation:
University of Michigan, Ann Arbor
Get access

Summary

The book asks how we should understand differentiation in language and communication within a world of human social relations and action. Attending to processes of fission and fusion that create and organize difference, the argument details how people conceive of difference as a process and work with it. Ideological process engages difference, both pervading and informing social action of all kinds. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective-taking, and establishing a regime of value. Inspired by Peirce, we show ideological work to be semiotically constituted. It is open-ended and creative, embracing communication, linguistic and otherwise. We offer a multipart semiotic approach to the ideologized processes organizing and construing fission and fusion. Central concepts are attention-focusing, contrast, rhematization, axis of differentiation, fractal recursivity, and erasure. The book also presents analytical strategies, in a tradition of comparison in anthropology. There is no qualitative gulf between researchers and participants: all social actors must seek to interpret, and act upon, semiotic forms.

Type
Chapter
Information
Signs of Difference
Language and Ideology in Social Life
, pp. 1 - 26
Publisher: Cambridge University Press
Print publication year: 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Send book to Kindle

To send this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • Introduction
  • Susan Gal, University of Chicago, Judith T. Irvine, University of Michigan, Ann Arbor
  • Book: Signs of Difference
  • Online publication: 17 June 2019
  • Chapter DOI: https://doi.org/10.1017/9781108649209.001
Available formats
×

Send book to Dropbox

To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to Dropbox.

  • Introduction
  • Susan Gal, University of Chicago, Judith T. Irvine, University of Michigan, Ann Arbor
  • Book: Signs of Difference
  • Online publication: 17 June 2019
  • Chapter DOI: https://doi.org/10.1017/9781108649209.001
Available formats
×

Send book to Google Drive

To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to Google Drive.

  • Introduction
  • Susan Gal, University of Chicago, Judith T. Irvine, University of Michigan, Ann Arbor
  • Book: Signs of Difference
  • Online publication: 17 June 2019
  • Chapter DOI: https://doi.org/10.1017/9781108649209.001
Available formats
×