Most challenges to inequality are based in a profound sense of relative deprivation (see Wright & Tropp, this volume). This has led many to examine the resentment of the disadvantaged as the sine qua non of social change. In most cases, however, relative deprivation leads the disadvantaged into direct conflict with those either responsible for, or benefiting from, their deprivation. Unfortunately, we know little about how the advantaged experience others' deprivation relative to them. In this chapter we develop a phenomenology of relative advantage. We specify the various ways in which advantage can be experienced and discuss how each is related to support for social equality. As we shall see, however, there is a great deal working to prevent the recognition and disavowal of privilege.