Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-8bhkd Total loading time: 0 Render date: 2024-11-18T10:32:34.771Z Has data issue: false hasContentIssue false

6 - The role of public, relational, and organizational trust in economic affairs

Published online by Cambridge University Press:  05 July 2014

Karen S. Cook
Affiliation:
Stanford University
Oliver Schilke
Affiliation:
University of California, Los Angeles
Jared D. Harris
Affiliation:
University of Virginia
Brian Moriarty
Affiliation:
University of Virginia
Andrew C. Wicks
Affiliation:
University of Virginia
Get access

Summary

EXECUTIVE SUMMARY

the situation

Trust not only saves on transaction costs, it also increases the overall efficiency of a system. It enables the production of more goods (or more of what a group values, if we focus on so-called public goods) at less cost. But trust cannot be simply produced on demand and it cannot be bought or sold on the open market.

The lack of mutual trust represents a loss: beyond the specific economic loss at the transactional level, there is a contribution to the deterioration in the effective functioning of the political system and other collective undertakings.

key questions

To what extent does a lack of public trust weaken the foundations of the institutions that provide for the smooth functioning of society? What impact do public trust, relational trust, and organizational trust have on the economy?

new knowledge

When two partner firms are very familiar with one another, organizational culture is a critical factor in trustworthiness. Contractual safeguards become more significant when the reputation of the alliance firm is less favorable.

Societies are evolving away from trust relationships toward externally regulated behavior. This is in part due to changes in the ways in which people relate to one another. People have gradually become less reliant on the “thick” relations of trust and normative control typical of small communities, and have come to depend on larger networks of “thin” relations of trust and cooperation that typify relationships spread out over geographic space.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Arrow, K. J. (1974), The Limits of Organization. New York: W.W. Norton.Google Scholar
Barney, J. B. (1986), ‘Organizational culture: can it be a source of sustained competitive advantage?Academy of Management Review, 11(3), 656–665.CrossRefGoogle Scholar
Barney, J. B. and Hansen, M. H. (1994), ‘Trustworthiness as a source of competitive advantage.’ Strategic Management Journal, 15(8), 175–190.CrossRefGoogle Scholar
Blau, P. M. (1964), Exchange and Power in Social Life. New York: Wiley.Google Scholar
Bradach, J. L. and Eccles, R. G. (1989), ‘Price, authority, and trust: from ideal types to plural forms.’ Annual Review of Sociology, 15, 97–118.CrossRefGoogle Scholar
Cameron, K. S. and Freeman, S. J. (1991), ‘Cultural congruence, strength, and type: relationships to effectiveness.’ In Woodman, R., and Passmore, W. A. (eds.), Research in Organizational Change and Development. Greenwich, CT: JAI Press, vol. V, 23–58.Google Scholar
Cook, K. S. (ed.). 2001. Trust in society. New York: Russell Sage.Google Scholar
Cook, K. S. and Cooper, R. M. (2003), ‘Experimental studies of cooperation, trust and social exchange.’ In Ostrom, E. and Walker, J. (eds.), Trust and Reciprocity: Interdisciplinary Lessons for Experimental Research. New York: Russell Sage Foundation, 209–244.Google Scholar
Cook, K. S., Kramer, R., Thom, D., Bailey, S., Stepanikova, I., and Cooper, R. (2004a), ‘Physician–patient trust relations in an era of managed care.’ In Kramer, R. and Cook, K. S. (eds.), Trust and Distrust in Organizations. New York: Russell Sage Foundation.Google Scholar
Cook, K. S., Rice, E. R. W., and Gerbasi, A. (2004b), ‘The emergence of trust networks under uncertainty: the case of transitional economies – insights from social psychological research.’ In Rose-Ackerman, S., Rothstein, B., and Kornai, J. (eds.), Problems of Post Socialist Transition: Creating Social Trust. New York: Palgrave Macmillan.Google Scholar
Cook, K. S., Hardin, R., and Levi, M. (2005), Cooperation without Trust?New York: Russell Sage Foundation.Google Scholar
Dyer, J. and Chu, W. (2003), ‘The role of trustworthiness in reducing transaction costs and improving performance: empirical evidence from the United States, Japan, and Korea.’ Organization Science (special issue: ‘Trust in an organizational context’), 13(1), 57–68.CrossRefGoogle Scholar
Fukuyama, F. (1995), Trust: The Social Virtues and the Creation of Prosperity. New York: Free Press.Google Scholar
Gambetta, D. and Hamill, H. (2006), Streetwise: How Taxi Drivers Establish Customers’ Trustworthiness. New York: Russell Sage Foundation.Google Scholar
Gamesan, S. (1994), ‘Determinants of long-term orientation in buyer–seller relationships.’ Journal of marketing, 58(2), 1–19.CrossRefGoogle Scholar
Granovetter, M. (1985), ‘Economic institutions as social constructions: a framework for analysis.’ American Journal of Sociology, 91, 481–510.CrossRefGoogle Scholar
Greif, A., Milgrom, P., and Weingast, B. R. (1995), ‘Coordination, commitment, and enforcement: the case of the merchant guild.’ In Knight, J. and Sened, H. (eds.), Explaining Social Institutions. Ann Arbor, MI: University of Michigan Press, 27–56.Google Scholar
Gulati, R. and Singh, H. (1998), ‘The architecture of cooperation: managing coordination costs and appropriation concerns in strategic alliances.’ Administrative Science Quarterly, 43, 781–814.CrossRefGoogle Scholar
Hardin, R. (1996), ‘Trustworthiness.’ Ethics, 107, 26–42.CrossRefGoogle Scholar
Hardin, R. (2002), Trust and Trustworthiness. New York: Russell Sage Foundation.Google Scholar
Imber, J. (2008), Trusting Doctors. New York: Palgrave Macmillan.CrossRefGoogle Scholar
Johnson, J. L., Cullen, J. B., Sakano, T., and Takenouchi, H. (1996), ‘Setting the stage for trust and strategic integration in Japanese–US cooperative alliances.’ Journal of International Business Studies, 27(5), 981–1004.CrossRefGoogle Scholar
Leonidou, L. C., Palihawadana, D., and Theodosiou, M. (2006), ‘An integrated model of the behavioural dimensions of industrial buyer–seller relationships.’ European Journal of Marketing, 40(1/2), 145–174.CrossRefGoogle Scholar
Macaulay, S. (1963), ‘Non-contractual relations in business: a preliminary study.’ American Sociological Review, 28, 55–67.CrossRefGoogle Scholar
McEvily, B., Perrone, V., and Zaheer, A. (2003), ‘Trust as an organizing principle.’ Organization Science, 14, 91–103.CrossRefGoogle Scholar
Malhotra, D. and Murnighan, K. (2002), ‘The effects of contracts on interpersonal trust.’ Administrative Science Quarterly, 47(3), 534–559.CrossRefGoogle Scholar
Mayer, R. C., Davis, J. H., and Schoorman, F. D. (1995), ‘An integrative model of organizational trust.’ Academy of Management Review, 20(3), 709–734.CrossRefGoogle Scholar
Mechanic, David. 1998. ‘The functions and limitations of trust in the provision of medical care.’ Journal of Health Politics, Policy, and Law. 23 (4): 661–86.CrossRefGoogle ScholarPubMed
Mizruchi, M. S. and Brewster, L. (2001), ‘Getting deals done: the use of social networks in bank decision-making.’ American Sociological Review, 66, 647–671.CrossRefGoogle Scholar
Ostrom, E. and Walker, J. (2003), Trust and Reciprocity: Interdisciplinary Lessons for Experimental Research. New York: Russell Sage Foundation.Google Scholar
Parkhe, A. (1993), ‘Strategic alliance structuring: a game theoretic and transaction cost examination of interfirm cooperation.’ Academy of Management Journal, 36(4), 794–829.Google Scholar
Portes, A. and Sensenbrenner, J. (1993), ‘Embeddedness and immigration: notes on the social determinants of economic action.’ American Journal of Sociology, 98, 1320–1350.CrossRefGoogle Scholar
Powell, W. W. (1996), ‘Trust-based forms of governance.’ In Kramer, R. and Tyler, T. R. (eds.), Trust in Organizations: Frontiers of Theory and Research. Thousand Oaks, CA: Sage, 51–67CrossRefGoogle Scholar
Radaev, V. (2004), ‘How trust is established in economic relationships: when institutions and individuals are not trustworthy.’ In Rose-Ackerman, S., Rothstein, B., and Kornai, J. (eds.), Problems of Post Socialist Transition: Creating Social Trust. New York: Palgrave Macmillan.Google Scholar
Saxton, T. (1997), ‘The effects of partner and relationship characteristics on alliance outcomes.’ Academy of Management Journal, 40(2), 443–461.Google Scholar
Scheer, L. K., Kumar, N., and Steenkamp, J. B. E. M. (2003), ‘Reactions to perceived inequity in US and Dutch interorganizational relationships.’ Academy of Management Journal, 46(3), 303–316.Google Scholar
Schilke, O. and Cook, K. S. (2009), ‘How do firms determine the trustworthiness of an alliance partner? The moderating effects of familiarity and reputation.’ Unpublished paper.
Shapiro, S. (1984), Wayward Capitalists. New Haven, CT: Yale University Press.Google Scholar
Uslaner, E. M. and Brown, M. (2005), ‘Inequality, trust, and civic engagement.’ American Politics Research, 31, 868–894.CrossRefGoogle Scholar
Uzzi, B. (1997), ‘Social structure and competition in interfirm networks: the paradox of embeddedness.’ Administrative Science Quarterly, 42, 35–67.CrossRefGoogle Scholar
Williamson, O. E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York: Free PressGoogle Scholar
Williamson, O. E. (1993), ‘Calculativeness, trust, and economic organization.” The Journal of Law & Economics, 36(1–2), 453.CrossRefGoogle Scholar
Yamagishi, T., Cook, K. S., and Watabe, M. (1998), ‘Uncertainty, trust, and commitment formation in the United States and Japan.’ American Journal of Sociology, 104, 165–194.CrossRefGoogle Scholar
Zaheer, A.Lofstrom, S., and George, V. P. (2002), ‘Interpersonal and interorganizational trust in alliances.’ Cooperative Strategies and Alliances. London: Elsevier, 347–377.Google Scholar
Zaheer, A. and Harris, J. (2005), ‘Interorganizational trust.’ In Shenkar, O., Reurer, J. J.(eds.), Handbook of Strategic Alliances. Thousand Oaks, CA: Sage, 169–197.Google Scholar
Zaheer, A., McEvily, B., and Perrone, V. (1998), ‘Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance.’ Organization Science, 9, 141–159.CrossRefGoogle Scholar
Zucker, L. G. (1986), ‘Production of trust: institutional sources of economic structure, 1840–1920.’ In Staw, B. M. and Cummings, L. L. (eds.), Research in Organizational Behavior. Greenwich, CT: JAI Press, 53–112.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×