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10 - Regulation and the Market

from Part II - Regulation

Published online by Cambridge University Press:  09 April 2021

David Grant
Affiliation:
University of Melbourne
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Summary

The mythology of the Market is strongly evident, indicated by the corporate camouflage of existential desire by the wide range of constructed desires. This mythology has materialised in the personalisation of the idea of the corporation. Its functioning is revealed by the commodification of individuals within models of regulatory capitalism and by the structural embedding of debt as credit. These trends have been promoted by the digitisation of corporate function, by algorithmic profiling of individuals as consumers and by the exploitation of Big Data. This has morphed into surveillance capitalism. The non-mythological way forward would start with focusing on all shareholders, including all citizens on whom the corporation impacts. This is the reimagining of corporations on purpose-based, fiduciary principles. This in turn would require the redrafting of competition and consumer protection law, as well as shifting the control of personal data to the individual. It would also require changes to employee relations strategies.

Type
Chapter
Information
Privacy in the Age of Neuroscience
Reimagining Law, State and Market
, pp. 272 - 302
Publisher: Cambridge University Press
Print publication year: 2021

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  • Regulation and the Market
  • David Grant, University of Melbourne
  • Book: Privacy in the Age of Neuroscience
  • Online publication: 09 April 2021
  • Chapter DOI: https://doi.org/10.1017/9781108883931.012
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  • Regulation and the Market
  • David Grant, University of Melbourne
  • Book: Privacy in the Age of Neuroscience
  • Online publication: 09 April 2021
  • Chapter DOI: https://doi.org/10.1017/9781108883931.012
Available formats
×

Send book to Google Drive

To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to Google Drive.

  • Regulation and the Market
  • David Grant, University of Melbourne
  • Book: Privacy in the Age of Neuroscience
  • Online publication: 09 April 2021
  • Chapter DOI: https://doi.org/10.1017/9781108883931.012
Available formats
×